Internet Marketing Tips for Gaming Websites

Recently, gaming website and blogs have experienced a boom in popularity, with more video games coming into the mainstream and an increasing number of gamers wanting to find information, tips, communities and even e-commerce stores related to gaming online. No matter which type of gaming people enjoy, it’s usually important to them to be able to visit gaming niche websites and find out even more about the hobby that they love to do. But, with literally thousands of gaming websites and blogs out there to choose from, how can you ensure that your target market heads over to yours instead? We’ve listed some handy tips to help you improve the marketing campaign for your gaming site.

Using Social Media

Today, social media is without a doubt one of the best ways to get in touch with your existing customers and even encourage new ones to head over to your site and visit. Social media sites such as Facebook and Twitter can be very influential in not only the marketing side of your business but also for things such as customer services and building a good reputation. Gaming and entertainment such as Bingo sites and poker sites have set a shining example to other sites when it comes to using social media for marketing, with interesting tweets and highly active Facebook profiles which share a range of different types of content to keep customers engaged and entertained.

Urban Marketing

Many website owners place so much focus on online and digital marketing, that they forget there is a whole world out there which makes for an excellent marketing platform. Decades ago, offline marketing was the norm, and online marketing was seen as a luxury and only something that a small selection of businesses was able to do. Today, however, online marketing has well and truly taken over, making offline marketing something of a novelty. But, combining the two can still be a great idea, as you’ll grab people’s attention offline and encourage them to visit your social media page or site.

Contests and Competitions

Getting your customers and online followers involved in competing in contests and competitions can be an excellent way of marketing your gaming website that doesn’t have to reach too far into your budget. For example, photo contests can be a great idea, especially for special occasions around the year such as Christmas, where you might want to hold a contest for a free Christmas gift for the lucky winner, for example. If you’re asking your customers to upload their photos onto social media, don’t forget to request that they use a hashtag or link back to your site! This is just one of the great ideas that there is for competitions – video contests, sweepstakes, ‘caption this’ competitions and even simple polls and voting can all help to raise awareness of your gaming brand and website.

Up Your Content Marketing

Many business owners mistakenly believe that content marketing is dead now. However, this couldn’t be further from the truth – providing your customers with interesting, well-written content that they’ll be able to learn something from is one of the best ways to improve your marketing efforts, boost your online presence and improve your website’s SEO. Having a business blog included on your site is just one of the best ways that you could go about this, along with guest posting on popular gaming blogs, or even having a YouTube channel for displaying the video content that’s becoming even more popular than ever within the video gaming and online gaming communities. Constantly being dedicated to improving your content outreach and providing your customers with content on topics that will grab their attention and interest will not only help to improve your marketing efforts, but also your overall reputation.

Memes

When it comes to getting your viewers talking and encouraging people to share, memes can be a very powerful tool. Fun and entertaining, more and more business and website owners are beginning to see the advantages of channelling the popularity of memes when it comes to advertising their website, brand, products and more. Keeping up to date with the memes that are trending right now and using them to grab the attention of your customers is a simple yet effective way of boosting customer engagement, which will, of course, have a positive effect on your marketing efforts.

Be Mobile Friendly

Today, very few people still use a traditional desktop for all of their online needs. Even those people who still like to use a desktop PC, or perhaps use one for online gaming, will most likely want to be able to easily access the same sites that they enjoy browsing there on other devices such as a smartphone or tablet. Because of this, being mobile-friendly is more important to your marketing campaign than you may think. If a customer cannot easily access your website from their mobile device, they may well pass this information on, causing a knock to your reputation as this feature is very much essential in the mobile and digital age of today. Ensuring that you use a responsive design so that your customers can easily switch between various devices when browsing, reading or shopping is an important step in building a good reputation and encouraging good word of mouth.

With gaming websites cropping up at an increasing rate, it’s never been more important for the owners of these sites to increase their marketing efforts in order to remain competitive and current.