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Importance Of Article Marketing In Building Your Brand Reputation Online

Having an online business means you’re going to have to invest in some article marketing. In addition to being able to use the articles as part of your web content, you’ll also want to post the articles to blogs, article bases, and industry websites. The information you post will help you build your Internet brand reputation.

Establish Your Expertise

The articles you post to your website and blogs go along way towards proving you’re not just involved in the industry, but that you’re also an expert in your field, which will automatically make potential customers trust you. They will turn to you and your website when they have questions or need help, before long they will become one of your best customers. Good article writing services have team members who are familiar with your niche and will use the knowledge to create professional and informative articles.

It’s important to remember that posting the articles won’t be enough. In order to use the articles to give your brand reputation a boost, the writing has to be smooth and polished. Articles riddled with typos, or that’s difficult to understand will cause readers to develop a negative attitude towards you and your web-based business.

Improve Internet Presence


When you and a SEO writing company put together several articles that get posted to key places around the Internet, you’ll become increasingly more visible on the web. The increased visibility makes your web based business familiar and improves brand reputation. Before long, whenever people think of your niche, they will automatically think about your business.

Makes You Seem Human

Talented professionals who work for writing services will be able to create an article marketing program that won’t just improve your internet presence, the content writing company will compose articles that will make readers start to think of your web-based business as a local business, which triggers customer loyalty.

Article marketing won’t be something you can do for a few months and then forget about. In order to maintain your expert status and keep a positive brand reputation you’ll constantly have to create and post new articles. Marketing experts urge you to track your results so you can see what methods you’ve used that have generated positive results and which need to be tweaked.

Written By

Mark Long has worked hard to create an Efficient Writing Team for his content writing company that does more than just spread a web-based business’s name across the internet. He creates content that’s informative, accurate, and will improve each client’s reputation and professional status through his Article Writing Services.



  1. harshi

    July 3, 2013 at 1:49 pm

    a very well written post ! actually ine has to jhas to make efforts to make a thing succesful

  2. Gautham

    July 3, 2013 at 7:18 pm

    Great Infographic, Mark Long Totally love it and the writing as well. 🙂
    Thanks for the above

  3. Tushar

    July 3, 2013 at 7:19 pm

    Great article! The examples really put it into perspective for me. Do you feel that it is more important to start with limited platforms of social media and focus on building your reputation and grow with your brand then starting out with multiple platforms?

  4. Linda

    July 4, 2013 at 6:18 am

    One has to write quality writings related to the niche to make a brand reputation. Initially one should start with one social media to share but then one can extend visibility in other social media.

  5. Rohit

    July 7, 2013 at 12:03 pm

    thanks for this detailed information on article marketing, article marketing will surely gonna work to build online reputation.. 🙂

  6. James

    July 9, 2013 at 12:42 pm

    Hi Mark, I agree with your post. If we look at things from a different angle, we can see the underlying truth behind all these SEO methods. It is the content which is at the bottom line of everything, if you post worthy content, you will be recognized.

  7. Joy

    July 11, 2013 at 2:54 am

    I agree. One of the most important benefits of having professionally-written articles is the fact that you can perceived as an expert in your chosen niche. In the process, you gain more followers and establish a very strong online presence.

  8. Franson Nazareth

    July 30, 2013 at 9:06 am

    There is definately a great deal to find out about this issue. I love all of the points you have made.

  9. David Authority

    October 3, 2013 at 5:23 am

    Even though article marketing sites took a hit with Google\’s algo change they are still valuable for the reasons you discussed. first people can see what you know through your articles. Second they still pass on some juice to your site. Finally they get to see your style, what you are like and whether they want to do business with you. Good Post!

  10. Donald Quixote

    March 31, 2014 at 11:39 pm

    I find blogs and posts with personality are just more enjoyable to read than articles stating information. I feel like I’m actually reading something that an actual person wrote and that person cares about the topic and helping me with any problems I may have.

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