The World’s Most Recognized Trust Mark is the “Norton Secured Seal”
E-commerce businesses should use the reputations that are already built by major certificate authorities. These businesses can delight in the successful advertising campaigns, especially campaigns they didn’t have to run, which can directly benefit them. The best advertisement in terms of web security is seeing the use of the company seal on major corporate websites (i.e. financial, networking, social sites). This is one of the primary benefits when deciding to employ a major brand of an SSL certificate. The Subject Alternative Name (SAN) SSL Certificate is already an outstandingly useful certificate, but add the visual credibility of the Norton Secured Seal, and it’s gold. Worldwide recognition of this seal boosts customer confidence, creating a double benefit by way of feature and familiarity.
Symantec SAN SSL certificates secure multiple domain names using only one certificate, they are added to the subject alternative name field during enrollment. Securing everything with one certificate makes it easier to install and manage. Regular SSL Certificates only protect one domain name and if other domain names need to be protected, then the web security professional would have to buy separate SSL certificates, install, and manage them separately. (Note: These SSL certificates are also referred to as Unified Communications Certificates (UCC), and are most often used for Microsoft Exchange 2007 (or newer) or unified messaging.)
The Symantec SAN SSL Range of Protection:
These can be used for different domain names, servers within the intranet by name, and hostnames.
Additionally, these SAN SSL Certificates are used to secure Office Communications Server 2007 or Mobile Device Manager. Symantec’s SAN option is made available for all certificates issued through Symantec Trust Center, Symantec Trust Center Enterprise Account, and Managed PKI for SSL. They are also available with Extended Validation (EV). [Extended Validation features the green address bar on the website]. The green address bar is an additional tool that can be utilized to create greater customer trust by offering validation.
The combination of brand credibility with the versatile certificate capability of the SAN SSL certificate can really be an effective solution for e-commerce businesses. The recognition of the Norton Secured Seal offers familiarity to new customers and solidifies the legitimacy of small to midsize businesses that are still working to enter the market and become familiar and trusted. According to Symantec’s figures, 92% of the world’s 100 largest banks and 75% of the 500 largest e-commerce sites in North America choose Symantec as their SSL provider. Purchasing an SSL certificate through Symantec gives the business all of that hard earned recognition.
SAN SSL certificates are also:
Compatible with mobile devices, such as smartphones and PDAs.
- Outlook Anywhere
- Unified Messaging
These more advanced SSL certificates are being created as demands increase for web security professionals. With easier management and installation processes, these certificates cut down on administrative complexity and save time. Having a certificate that does the work of multiple certificates also saves money and helps the bottom line.
E-commerce businesses should focus on the direction that the company is going and whether or not expansion is going to necessitate additional domain names. Web security administrators should look closely at the certificates which they employ and analyze whether or not they are getting the value out of them that they seek. If they are not pleased with the certificate they should note the expiration date and consider replacing them with a more effective solution. If the individual responsible for the website security has not considered the impact of brand on the certificates they purchase, they should talk with others and consider selecting a certificate from a leading certificate authority.