The first impression is a crucial part of any successful business strategy. Even if your product or service boasts of premium quality, the first-created image will stay with it for a long time. It is really important to make a customer instantly be aware how and why you are standing out of the crowd. Vinyl advertising may help you in creating this first positive impression easily and without costing you a fortune.
Vinyl graphics is a comparatively new thing on the advertising market. It uses the modern material called PVC (polyvinyl chloride), known for its outstanding properties, instead of the old-fashioned sticker paper. First of all, vinyl is flexible, tear-resistant and keeps its visual look for many years, even if used outdoors. It is also completely waterproof and protected from the snow and strong winds. Vinyl can be applied to almost any surface, so you need to use your imagination only.
The customization opportunities are enormous. Vinyl decals can be made of almost any size: from tiny stickers to huge banners. You can make them monochrome or use any colors you require. You can also choose the texture – gloss, semi-gloss or matte. Each type looks better on different surfaces, and the surrounding objects are also important to create the image you imagined.
In order to promote your business venture, you need to create an eye-catchy design for your vinyl advertising, so I’d like to point out some of the ideas to assist:
- Your office. Since you can stick the vinyl ad to virtually any surface, think of something less obvious than the outer walls. Great choice can be the pavement near the entrance, doors, or even ceiling. You can also print small stickers with your logo for your clients. If they look attractive enough, this will force your clients to use them, thus promoting your business. The more unique and involving the ad will look, the more clients will pay their attention to it. You will not only increase the brand awareness, but also create a friendly and professional image of your company.
- Company vehicles. If your business includes some type of home services, the first thing many of your clients see will be your company vehicle. Why not turn it into a moving billboard? Vinyl can be of a great help here as well â you can wrap the whole car or some of its parts, and create the moving Ad, that will work even when you’re not on the go. You can even create partial wrap combos to make the car look even more stunning. What’s also important is to keep your vehicle fleet in a good shape (nobody likes to look on a dirty or scratched one).
- Public places. The number of places to locate your vinyl Ad is really unlimited, but some will work better than others. Depending on your prospective customer audience, they may include: public buses and bus stops, sport events, billboards, fairs, malls, bridges, walls, etc. Just remember, that some places may work the opposite way and turn the customers away.
Using vinyl decals for advertising has become more and more popular for the last few years. The outstanding properties and color variety makes them an ideal choice for any business promotion. What is also important, the vinyl ad is relatively inexpensive if compared to other advertising types, but in some cases they will work even better. To create a really amazing ad you have to know exactly where to place it in order to work with 100% efficiency, but it’s not the most important part. The hardest thing is to create the unique design and make it stand out of the crowd. You can hire a designer or implement your own ideas - just try to be creative. Did I miss something? Feel free to leave your comments below.
December 9, 2013 at 4:38 pm
Very nice article.
Public places is a good idea to advertise your products effectively. In addition you should have some unique ideas for yours stuffs and that makes you different from the others and you will gain success easier.
Thanks for your sharing.
January 22, 2014 at 12:53 am
What a great way to promote your business! I myself think that turning a car into a “moving billboard” is a great way to advertise for your company. With vinyl it’s even better because it’s waterproof!
February 17, 2014 at 8:58 am
Creating partial wrap combos can really make a car look more stunning. I definitely agree with that. You have to choose a car wrap that will best reflect your company.
February 18, 2014 at 8:22 am
Using vinyl decals for advertising is definitely a good way to promote. I believe vehicle wraps can do wonders too. Car wraps is usually used for personal purposes but I’m thinking that it may also be a good way to promote.
April 4, 2014 at 3:00 am
Polyvinyl materials are indeed great substrates for graphic printing. You can imprint customized designs on vinyl-based decals, stickers, labels, and even banners. The items are pretty much durable that they’re perfect for outdoor usage. They are certainly perfect for outdoor advertising. In addition, you can promote your online sites with these printed graphics by displaying website URLs written in them.
May 1, 2014 at 7:49 pm
When designing keep in mind that it should catch attention and get your point across in a matter of seconds. This can be a great tool but I’ve also seen a lot of vinyl advertisements on cars with phone numbers that are too small to read. Think out of the box on this as well.
May 5, 2014 at 4:34 am
Thinking of outdoor advertising ,Video billboards can look very effective. But if you want to cover more area huge sky murals or banners and advertising trucks can be a good idea ! Wild on Media at Toronto has done several such exciting advertisements.
January 22, 2015 at 8:13 pm
Few things to mention you can custom cut vinyl decals to any shape or size. For example if you wanted a decal of the sun with rays, contour cutting will cut the exact shape of the sun including the rays.
Also most vinyl decals are rated 3-5 years and I’ve seen them last much longer. Have it laminated and it’s rated at 7-10 years.
October 13, 2016 at 8:30 pm
This is a great article. Turning a vehicle into a moving billboard can be very effective for new business!