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How To Improve A Website’s Loading Speed

Remember when you were struggling to open a website and your slow internet connection made you wait long. At that time, it must have clicked your mind that if the loading of the website was quicker; it would have been outstanding. Major search engines such as Bing, Yahoo, and Google surely consider the loading speed of your website while giving rankings. Furthermore, faster loading Websites can ensure that viewers will stay longer thereby reducing bounce rates.

There are a lot of things to consider while creating, designing and maintaining a good and fast loading website. Similarly, there are a lot of strategies on web optimization that can help you in improving your site loading time. These tips and strategies are related to programming, designing and maintenance of a website.

Strategies on Loading Time and Web Optimization:

  • First step is to optimize your website’s HTML code. You must make sure that there are no unnecessary tags and broken links in your web pages. Try to build your website free from errors as errors on the web pages make the website’s speed slow.
  • Next strategy for improving the opening speed of your website is to reduce the scripts, flash and graphics used in your web pages. The graphics and flash make big contributions in the loading speed of a website. Therefore, avoid using a lot of heavy images, flash and graphics and try to keep your website simple and professional. Using background colors instead of heavy images is a smart option to reduce the size of your site.
  • Try to optimize the heavy files to a maximum extent. In software editors like firework and flash, there are some options available for decreasing the size of a website by optimizing the scripts, flash files and heavy images.
  • The next tip is maximizing the area of content. This improves readability of your web pages and reduces loading time. Instead of making your website bulky with heavy graphics and flash, you should switch to simple and light designs for a fast loading website.
  • You should smartly spread out the content to improve the loading speed of your website. If your content pages are so long, then you should chop them down into separate logic parts so that the size of your site can be kept low. Graphic buttons look good but they add greatly to the size of a website. It is far better to use text links instead of graphic buttons. These links serve the purpose of graphic buttons perfectly and you can also make them trendy by using CSS styles.
  • SSI files or the server side includes files once been called by the server resides in the cache so that on any subsequent request the web page loads quickly. Going for Div tags instead of tables cut down the size of a site. This helps in reducing the loading time of a website. If tables are essential to use then make sure they are of good designs.

Also Read: Top 10 Mistakes In Web Design

Written By

I am a freelance writer and write for many big companies. My quality is to write well researched, informative, relevant, and unique content which adds value and answers all the questions a reader has for the given subject matter. If anyone is interested in hiring me, please contact at [email protected]



  1. Magic Webs

    October 23, 2012 at 2:42 am

    The loading time of a website has a direct impact on its potential customers. The longer the loading time takes, the lesser is the chance to have a customer thus, increasing the bounce rate of a website. In these days, people are very particular of their time; hence, they would not want to wait too long. The ideas listed are wonderful. They truly are helpful to reduce the loading time. I love the idea of using complementary background colors rather than adding up a lot of images which requires some time to load.

    • Leonardo James

      November 15, 2012 at 3:33 am

      You are right Magic Webs in regards to bounce rates. I had this problem before. However, I made some changes and I saw a dramatic improve bounce rate and search engine ranking.

  2. Nabeel Shaukat

    October 23, 2012 at 3:04 am

    Thanx for your valuable comments.

  3. Smith

    October 23, 2012 at 8:31 am

    Faster loading site will get more traffic, higher ranking and lower bounce rate. The usage of Flash, scripts and graphics should be kept minimal to get enhanced performance of the website. Slow internet connection users should always be kept in mind when building a website. Nice Tips:)

    • Nabeel Shaukat

      October 23, 2012 at 10:49 am

      Thanx for your valuable comments Smith. I appreciate your contribution.

  4. Sabrina

    October 23, 2012 at 9:25 am

    Caching is not used by many out there, but it can help if your options are limited. Good thing you mentioned that over here.

  5. Luis

    October 23, 2012 at 7:45 pm

    Revising HTML helped my website out. Also when we were just starting, we almost flooded the front page with flash and graphics we thought made the site “look nice”. What’s the point of having a nice looking site if it never loads, right? Haha! Thanks for the article Nabeel

    • Nabeel Shaukat

      October 24, 2012 at 3:31 am

      You are right Luis. I was working on a big website SEO. There were on first page and on top for most of the keywords however their website used to take about 1 minute to load. There were not making sales and complaining me. I analyzed and found out the main problem is loading speed of their website. I tested one more strategy. We increased the memory of their website and dats it. Problem solved.. So it’s a new lesson for all of us.. Thanx for commenting mate.

  6. Joy

    October 29, 2012 at 7:02 am

    Thanks for these great tips. I’ve been struggling with a higher bounce rate lately and I just figured that this is mainly because my site takes time to load. I’m checking my html code now for irregularities and I’ll take this chance to de-clutter too.

  7. Nabeel Shaukat

    October 29, 2012 at 10:24 am

    Thanx for your comments Joy. I visited your site and i think the speed is not bad at the moment. The rule of thumb is that your website should load completely within 30 seconds.

    I would suggest some important things to you.

    1- Your website design is not attractive as it should be. The best background color in a gardening related website is white background and some green touch. Check out this website “”. See the background color and the way green color has been used in different parts of the website. Light colors in backgrounds are i would say not so much attractive.

    2- You should focus on getting traffic on your website. Your website PR is 2 but your Alexa rank is nothing. This means there is very few or no traffic to your website. I am currently doing all thr SEO for the website i mentioned above and this website is on first page of for all the keywords. I used the Australian forums to build traffic to this website. I searched about 200 and then started link building on them.

    3- Use banner slides to show your customers instead of using only a simple image on the front. Hope this helps. Hope this helps.

    Nabeel Shaukat

  8. Kristine

    October 29, 2012 at 4:04 pm

    A site’s loading speed is definitely important given that there are a lot of potential readers out there who simply don’t have the luxury of time to wait. Thanks for highlighting these areas that need to be addressed urgently to improve a site’s loading speed.

    • Nabeel Shaukat

      October 29, 2012 at 4:20 pm

      Thanx for your comments Kristine. Your website design is good. Try to put your main keywords and set up your ON Page optimization properly.

      Nabeel Shaukat

  9. Veronica

    October 30, 2012 at 7:20 am

    Very practical and informative. I’ll have to research more about this article because it deserves to be realized!

  10. Kelly

    October 30, 2012 at 8:18 am

    Well thanks for the helpful heads up and tips. This sure is worth a try.

  11. Calra

    October 30, 2012 at 11:36 am

    Clear, crisp, and concise article. Thank you! I’ll be reading more of your future posts!

  12. Nabeel Shaukat

    October 30, 2012 at 4:29 pm

    Thanx to all ov you folks. I will be posting the new informative posts soon and blast all ov you guyz.

    Nabeel Shaukat.

  13. Cameron

    October 30, 2012 at 4:31 pm

    I agree with these valuable tips. I will give a try to the script and html portion of your article. I have banner slides on my website. Do you think that can also be a cause of disturbed website loading speed?

    • Nabeel Shaukat

      October 30, 2012 at 7:49 pm

      Hi Cameron,

      Thanx for appreciation. If you banner slides are too heavy for example, your banner slides are made up of 2D or 3D images or the images are themselves very heavy then this can affect your website loading speed.

      Nabeel Shaukat

  14. Chandramani

    November 10, 2012 at 12:57 pm

    Now a day’s link building is gone link earning is coming, Link earning means how we will give strong and better content from our competitor site. Then our site will be ranking well and no need for low quality and more quantity links. Always try high quality links and unique, strong, meaning full and related content links. Actually your Article was so nice thanks Surya and thanks a lot to the blog owner he published this type of quality and knowledge full articles.

  15. Stacey

    November 14, 2012 at 9:57 am

    I hate sluggish loading speed. Your tips and information are all a must-try. Thanks!

  16. Calton

    July 19, 2013 at 8:35 am

    Got all the information to to decrease website Load time. I will implement all these things to improve my website page loading speed.

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