You are about to get in the elevator with someone who can impact your career or your business. Are you ready to deliver an elevator pitch that will make a powerful impression?
What Is an Elevator Pitch?
An elevator pitch is a quick sales speech that you can present in the time it takes to go from floor X of a building to floor Y of a building. In those brief moments, you have the chance to persuade someone to say yes—about a job, a meeting, or an opportunity.
Delivering a great elevator pitch is among the most critical skills required of salespeople. When you encounter clients at networking events, in passing, or during meetings, this is the pitch you would deliver. However, salespeople aren’t the only ones who deliver these pitches; just about anyone can use an elevator pitch to advance their goals.
Tips for an Effective Elevator Pitch
Now that you know what an elevator pitch is, here are three strategies to help you perfect your pitch.
Make Time to Practice
It’s all about practice. The easiest method to feel at ease when giving an elevator speech is to practice it until the pitch comes naturally to you without sounding artificial. As you practice, you will become accustomed to improvising when necessary, without sacrificing your key points.
Since you don’t have a lot of time to present, you may feel compelled to speak quickly. But talking too quickly will make your pitch sound rushed. It’s tough for your audience to understand your ideas if you speak too fast. Slow down—and try to deliver the pitch as clearly as possible.
Maintain a Conversational Tone
It’s also important to be friendly and conversational. Successful salespeople rarely sound like they’re trying to sell something; they speak with prospects and customers like they’re old friends. Your elevator pitch should sound the same way— informative yet conversational in tone.
It may be intimidating to pitch an idea to a client or senior leader, but the worst that could happen is the person says “no.” If you follow these three tips, you’ll sound competent and confident—and make a strong impression on your audience. Invest the time necessary to shape, polish, and practice your pitch. It’s bound to pay off in a big way.
Public Speaking Coaching
Whether you’re looking to polish your public speaking skills or refine your elevator pitch, I can help you communicate with confidence. I offer virtual public speaking coaching that will help you achieve your personal and professional goals. Get in touch today to discuss your needs in more detail.