Instagram is one of the most popular as well as the most competitive platforms with over 2 billion active users. This platform has proved itself the best match for the marketing needs of brands and businesses. It is considered one of the biggest supporters of its business community as it keeps on introducing new features and tools to ease the marketing journey of brands on social media.
When a platform is giving too many benefits and also it is promoting your brand worldwide then every brand wants to be a part of this so it happened. In a few years, Instagram has become an integral part of a brand’s online marketing journey. It indicates the rise in the competition level among the brands on this brand. Now you have to strive more to be the best on this platform. Viral content is the most popular type of content which not only helps you get more exposure but also helps you build strong images of your brand.
Many brands prefer to buy Instagram likes to boost the presence of their brand. There is not any defined way to make a video viral, however, there are some tips and tricks that may aid the process of getting viral on Instagram. If you are looking to learn the ways to get viral, you are at the right place. In this blog, we are going to discuss everything that you need to know for getting viral on Instagram. Let’s get started…
Why do you want to go viral on Instagram?
First, you have to be very clear about what you understand from getting viral. Is it getting more likes, comments, and views for you? if yes, then it is not what you think about it. Getting viral means getting a large number of followers as a result of making a video popular on Instagram that not only impacts the performance of your brand but also increases the traffic on your website, enhances the sales, and helps you build a strong community of like-minded people via partnerships and collaborations. You can also build a strong community of target audiences by getting Instagram views.
The number of followers that you may get from a viral post depends on how well you portray the image of your brand in front of your target audience. If it shows a strong relevance to the image of your brand then a single viral post will help you get a lot of benefits
What is the Strategy to make your video content viral?
There is a strong strategy that can be very helpful for you in making your Instagram content viral. In consist, three main tips that you need to follow and they can surely help you go viral on Instagram.
- Firstly, you must consider posting viral content and encourage the usage of the reel feature on Instagram
- Secondly, try to maintain a high level of engagement after you have created the post
- Thirdly, you should be posting regularly and all your posts should be having strong relevance to the image of your brand.
These three steps are of extreme importance if you want to make your video content viral on Instagram. let’s discuss the three of them in detail:
Post viral content
If you participate in trending or viral content there is a huge chance of getting viral for you. As the viral content is already popular on the platform and when you start using the same content in your videos, they start getting popular too. It enhances the visibility and discoverability of your content and you start getting popular on Instagram.
For example; if there is a video that has recently gone viral so you have to create a strong resonance between the content of your video and the image of your brand only then you will be able to take part in that viral trend. Once you are successful in doing so then you will be able to create a viral video for your own Instagram profile that will help you get a lot of new followers and potential clients.
Follow trends and challenges
Another way of being viral on Instagram is to follow the ongoing latest trends and try to participate in the ongoing challenges as much as you can. So many trends and challenges are going on on Instagram including fitness challenges, makeup challenges, and many more. Whatever you post by taking part in the trend or challenge should be having a strong relevance to the content of your video
When you are successful in taking part in the challenges then your content is saved and shared by the people which makes it viral too. Therefore, following trends and challenges can be incredibly helpful in making your video content viral.
For example; if you are a beauty brand then you need to take part in the beauty challenges because doing so will not only make you viral but also promote your brand and product in front of interested customers.
Boost Engagement on your post
This is a type of engagement that is truly in the hand of the content creator. He or she may ignite it in the right way by making people engage using interesting topics in the comment section of your Instagram profile. The more people will like, share or comment on your post the more will be the engagement level of your content and once it is noticed by the Instagram algorithm it starts pushing your content everywhere in the relevant search and explore pages. In this way, your posts start displaying to a larger audience and you start getting an increased number of followers organically.
Boosting the rate of engagement on your content sometimes seems very simple while it may look daunting at other times. But it all depends on the level of creativity that you are involved in while engaging your audience with you.
So, all three above-given methods can be used as powerful tools not only to boost engagement on your Instagram content but also for making it viral. Every time you are going to create content for your Instagram account make sure you call them all into action so that you may get the maximum interaction and response on the content that you create.
Hope you find it informative and helpful. If you have anything to ask, feel free to write me in the comment section below