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How To Convert More Leads For Your Plumbing Business

For your plumbing business to be successful, you need to generate as many qualified leads as possible. However, this is only part of the puzzle – you need leads that convert and generate revenue for your business. This requires a considered approach and targeted strategy to ensure that your pipeline is full.

Converting leads is one of the most challenging facets of a plumbing business. It’s far from easy to do and you need to get good at convincing potential customers that you can offer a superior service to your competitors and service them in a way that is going to solve their problems. If you are looking to improve your lead conversion process for your plumbing business, here’s how:

Improve Your Customer Support

The first step in converting more leads is to address your customer support. If you don’t have an active and highly responsive customer support team, it won’t be possible to make those conversions. Customers who contact you for job estimates or with queries for jobs will often expect their questions to be addressed quickly, within minutes or hours, or they will simply approach a competitor and select them if they can respond to them sooner. To avoid this from happening, depending on the size of your business you may want to hire one (or more) people who are dedicated to prompt customer service. This way all enquiries can be responded to and converted into sales quickly and easily. (1)

Plumbing business management software such as this one from Jobber can really help you with this. It allows you to generate estimates, schedule jobs, monitor progress, communicate with customers and your team, and also manage invoicing and payments all from one simple platform. As a result of being more organised, you come across as being more professional. This increase in efficiency makes your business more productive and has the direct effect of being able to convert more sales as a result.

Write Professional Quotes

Another important step in converting more leads is to write professional quotes. When potential customers contact your plumbing business and provide details about a project they would like to complete, respond promptly with an easy to interpret the professional quote. If the quote contains typographical errors or other mistakes, it’ll have the effect of making you look like you don’t pay attention to details or check your work and can’t, therefore, do a very good job. This can be a real turn off for customers and should be avoided at all costs. (2)

Do your research and make sure you are following quoting best practices as this can be the difference between winning jobs – or not winning them. Look for good resources and templates on how to write a professional quote. Your business quotes are a reflection of your brand and professionalism. As always, customers want to work with a professional company. Show them that they are valued, that you’re attentive to detail and listen to their needs. The more you can demonstrate the value you can provide for them, the greater your chances of converting them. (2)

Create a conversion-driven website

It’s important to have a professional-looking website, but remember that it’s there to serve as a tool for generating business. Your website needs to focus on the visitor’s problem and show how you can solve it for them. You can also add social proof in customer testimonials and reviews to build trust. It’s also a good idea to use video on your landing pages. The presence of video on a landing page can increase conversions by 80% or more. (3)

Every page on your website should have a call to action (CTA) so that visitors know what you want them to do next. Your CTA could be as simple as “Call Us Today!” or “Book Now!” For even greater impact, your CTA should reinforce your value proposition by telling the visitor why they should take action such as “Request an Instant Quote.” (3)

Personalize follow-ups

Don’t send prospects a generic email back with a canned response when someone inquires. That will make it seem like you’re not interested in their business and don’t care about them as people. Instead, take a few moments to personalize your response before sending it. (1)

Personalize follow-ups based on how the lead contacted you. If they called you directly, it’s fine to send them an email as a follow-up because they’ve expressed interest in your services. However, if they submitted a form via your website, it’s better to call them because they may be comparing different contractors and need more detailed information. (1)

Ask for customer referrals

Over 70% of consumers say they trust online reviews as much as they make personal recommendations from friends and family. You can ask customers if they have any friends or family who may need your services and offer them a small discount in exchange for the referral. You can even set up a referral program. When asking for referrals, thank your customers and let them know that you appreciate their business. This approach will often result in more positive reviews too. (4)


Generating leads is the first step toward getting customers for your plumbing business. The second step is to convert as many leads as possible into clients and to turn them into advocates for your business so that they review you positively and refer you to others. You can do this through the methods discussed in this article.


  1. “How to Get More Plumbing Leads”, Source:
  3. “5 Tips to Get More Commercial Leads for your Plumbing Business”, Source:
  4. “Why brand recommendations are important for your business”, Source:

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