Link popularity means popularizing the site link for top rankings in search engines. It has become one of the most important techniques of search engine optimization as gaining high ranking in search engine is not possible without link popularity. There are various methods to enhance your site’s link popularity as shown below.
Directory submissions:
Directory submissions play an important role in link popularity. You can add the URL of your Website in various Web directories or submit your articles to those directories that are search engine friendly. The best way to know this is to check whether the links are direct or redirecting. If they are redirecting then avoid those directories. You must also submit to the right fields or categories.
Article writing:
Article writing is one of the most innovative ways to gain link popularity. You can use this to create a resource box, which contains the link to your Website, at the end of every article. Of course, if the reader likes the article, they will go to your Website via that link thereby enhancing the number of visitors to your Website.
Link building:
Link building involves exchanging links between your site and other relevant and similar Websites. Another way to exchange links is to send emails directly to webmasters. Webmasters tend to exchange links if they find that your Website can be beneficial.
Allow others to link:
Create a page on your Website for adding links to your Website with attractive title and description.
Summary
You can check your link popularity by using a link popularity checker tool or program. This will help you to maintain, and supervise your Website’s link system. You can also compare your links with your competitors’ links, through which you can find other ways of improving your Website’s ranking. Once you achieve a high search engine ranking, you will be able to drive more traffic to your Website.
I am Guneet Singh working as SEO Manager with SEO RANK SMART since its inception. I developed interest in SEO as I was working with search engine optimizers in my organization. Since then I have been working on SEO and have uplift a kind of expertise in Search Engine Optimization. Then I went to USA to pursue a Masters degree in Online Marketing.

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Mark Ford
September 18, 2013 at 5:51 pm
Not sure these techniques are current.
Reciprocal linking and article submission sites are not recommended by Google.