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How to Better Target Customer Interests in 2022

If you are a business owner, you are probably concerned with increasing your revenue, which means you need to know how to target your customers’ interests. In 2022 with so many options available for targeting each customer’s unique interests, it is hard to know where to start.

If you are looking for ways to target your customers’ interests, consider these three tips:

  • Use data to your advantage
  • Optimize for mobile
  • Leverage the power of influencers and brand advocates

Use data to your advantage

For modern business owners, so much data is available to help them target each potential customer and their areas of interest. The key is using data to enhance your marketing strategy and increase your sales and revenue.

Using real-time data streaming and multiple data intake sources can help businesses identify their customers’ wants and needs. One excellent tool for accomplishing this is the Striim platform, available at

There are some additional key ways to use data so that it helps you target your customers’ interests. First, establish and track demographics so you can target the right demographic for your product or content.

Second, define and track market trends, allowing you to understand and target what your potential customers are looking for and how they might interact with your product or content. Next, learn to predict interests by researching and analyzing large data sets that tell you the directions your target customers’ interests are moving.

After that, check out the competition. The good news is that tons of data is freely available to tell you how your competition is performing with your target customer base. Finally, use marketing data to create and tailor content specifically designed to appeal to your potential customers.

Optimize for mobile

In 2022, if your content is not optimized for mobile, you are missing out on many, if not most, of your potential target customer pool. Most people globally access the internet through a mobile device, and increased mobile usage is correlated with higher income.

There are some best practices for optimizing for mobile that you can start employing right away. For example, ensure your website has an easily navigable mobile interface that allows potential customers to find the right content or product.

Advertise through apps or create your own app; most internet users spend the most time on apps rather than browsers. Finally, because so many consumers locate the products or services they need through search engines, ensure you employ excellent SEO practices to help your customers find you.

Leverage the power of influencers and brand advocates

The internet marketing game is increasingly becoming powered by social media influencers and celebrity brand advocates. Most people trust recommendations they get from others more than messages they take in through advertising, making influencer marketing one of the most powerful strategies you can adopt.

Identify existing internet influencers who might be likely to use or endorse your products. Or, turn your most loyal customers into brand advocates. You can offer them freebies, discounts, or other incentives when they take to the internet and tell others how great your products or services are.

Wrap up

While many promising practices will help you best target your customers’ interests, there are a few keys for 2022 on which to focus. By using data to your advantage, optimizing for mobile, and leveraging the power of influencers, you will be in a perfect position to get the right customers to the right products or services at the right time.

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