Businesses in today’s digital era are investing significantly to ensure success online. As part of this, the Return on Investment (ROI) helps them determine the efficacy of their initiatives. And, anyone who operates a business online understands that it is beyond having an online presence. One must embrace an advanced strategy so as not only to ensure that their business is noticed but also to achieve improved conversion rates.
Hence, a robust marketing and sales plan always includes a unique blend of various digital marketing practices. It comprises of content marketing, social media, search engine optimization, and more. Therefore, it is imperative to have appropriate technology that supports such initiatives. And, for such endeavors to work the organizations require marketing-ready functionalities. So consequently, it is vital to select a platform that is well suited for the marketing and sales strategy you formulate for your business. We’ll be honest; there are tons of options out there that promise to do all that and more. Also, while some of them are indeed qualified, nothing beats Drupal when one speaks of a CMS for online businesses.
Drupal not only provides comprehensive support for digital strategies but also delivers a variety of exceptional features like scalability, integration, customization, and more. Using Drupal enables companies to leverage its plethora of features and unique functionalities to attain quantifiable ROI effectively.
Here are some more benefits of using Drupal to develop a CMS for your business.
1. Content marketing: Since it a highly marketing-oriented web content management system, you get an exceptionally user-friendly authoring experience. It allows companies to create and publish content without needing to navigate to the admin interface of the CMS. Furthermore, Drupal offers Spark, a content distribution offering, which enables marketing teams to exercise complete control on every step of the content authoring process: starting from creation to publishing.
2. Customization: Drupal understands that data-driven personalization can boost the business’ ROI. It is why it comes loaded with an abundance of relevant tools as well as continuous integration features. Besides that, it also gets multiple other modules that help the business deliver customized content.
3. Robust analytics: Drupal offers sublime tracking metrics that provide an exceptional insight into crucial factors such as unique visits, bounce rates, traffic sources, and a total number of visits among others. It, in turn, empowers the company’s marketing team to assess keyword performance and the general quality of content. It also helps the group organize conversions. Eventually, this information can be used to put together more efficient strategies to drive better ROI for the business.
4. Highly responsive websites: While there are many offerings out there to help you build a website for your online business, sites based on Drupal are renowned across the globe as being extremely responsive. And not just that, Drupal websites offer an excellent ability to scale seamlessly, no matter the channel or device. Furthermore, Drupal enables businesses to extend their reach to a broader set of audience and helps the marketing strategy to concentrate on customer engagement as well as content accessibility from the user’s point of view. It, as anyone knows, provides significant help in increasing the business’ conversion rates.
As you can see, Drupal offers many advanced abilities that enable not only content authoring, but also multi-language sites, personalization, and more. So, if you too want to start leveraging its abundance of features to attract and retain more and more customers, get in touch with a certified Drupal web development company today!