Small businesses are the lifeblood of the American economy. They create two out of every three new jobs and account for almost half of GDP or gross domestic product. But in recent years, small businesses have been struggling. The recession took a particularly heavy toll on them, as consumers tightened their belts and spending shifted online. For small businesses to thrive in these tough times, they need to be creative and strategic in their marketing efforts. And that is where a digital marketing agency comes in.
These agencies can help small businesses to reach new customers online and stay competitive in a difficult economy. Tightened budgets and increased competition made it difficult for many companies to keep their heads above water. Thanks to the ingenuity and innovation of digital marketing agencies, small businesses are starting to thrive once again.
Here are just a few of the ways that agencies helped businesses to succeed:
They Helped Companies to Diversify Their Offerings
In the past, small businesses may have only offered one product or service. But in order to survive in today’s economy, they need to be able to offer a variety of products and services that can appeal to a wider range of customers. Digital marketing agencies can help companies to expand their offerings and reach new markets.
They Helped Companies to Create New Sales Channels
The traditional model of selling through brick-and-mortar stores is no longer enough. In order to reach more customers and boost sales, companies need to create new sales channels online. By working with an agency, businesses can create an ecommerce website or sell their products and services through social media platforms like Facebook and Twitter.
They Helped Companies to Increase Their Web Traffic
One of the most important things for any business is to generate traffic to their website. But in a recession, many companies saw their web traffic decline as consumers cut back on spending. Digital marketing agencies, particularly SEO companies, can help businesses to increase their web traffic through Search Engine Optimization (SEO) techniques and pay-per-click (PPC) advertising.
They Helped Companies to Improve Their Customer Service
In tough economic times, it is more important than ever to keep your existing customers happy. Digital marketing agencies can help businesses to improve their customer service by implementing live chat features on their website or setting up a customer loyalty program.
They Helped Companies to Save Money
In a recession, every penny counts. Digital marketing agencies can help businesses to save money by implementing cost-effective marketing strategies. For example, they can help businesses to use email marketing instead of more expensive traditional methods like direct mail.
Recession-era small businesses have had to be creative and strategic in order to stay afloat. Digital marketing agencies have played a huge role in helping these businesses reach new customers and thrive.
That is why digital marketing services have become an important asset for small businesses looking to survive during tough economic times. By helping companies to diversify their offerings, create new sales channels, increase their web traffic, and improve their customer service, these agencies have been able to give their clients a much-needed boost. As the economy continues to improve, we can expect to see even more success stories from small businesses that have partnered with digital marketing agencies.
Tristan Harris is the Sr. Marketing Manager at Thrive Digital Marketing Agency. With over a decade of marketing experience, Tristan has been the driving force behind some of the most successful campaigns in their company.
