The primary role of a marketer is to promote one’s business in the most positive way possible. Marketing strategies have always varied according to trends and innovation. Yet one thing that has always stuck is the fact that all businesses need a website. And this is not about to change any time soon, either.
Online marketing does not only mean maximizing views, likes, comments or shares. Those are just milestones along the way to the bigger, ultimate goal – that is – maximizing sales.
A Marketer Needs To Understand Design
What can Web Designing do for your business? What exactly should it do? It is a marketer’s responsibility to find answers to these questions.
Know that design is not solely about your website displaying your brand. The concept of design refers to how your website responds to the consumer. Good design doesn’t just please the eye. It sets off a sense of need for your product or service in people visiting your site. Your design should also communicate a message. For instance, if there is a promo offer on one of your products, make it glaringly obvious on the homepage. Or if your brand is environmentally friendly, then keeping a green theme with nature-based images may be it.
A Marketer Should Know These Key Terms
When businesses look for a web makeover, the marketers are sat with web designers and developers. Most of the time, marketers have zero ideas about coding or design language. It is important to know a few basic terms to be able to propose or comprehend feasible and effective web page design ideas that can market your brand better.
ALT (Alternate Descriptive Text) – is what developers place in the image placeholders, and is also what is shown during the time it takes for the page to load completely. ALT complies with the ADA (American with Disabilities Act), improves SERPs and increases general web interaction with your website. Use of good ALTs creates an incentive for visitors to visit your website more frequently.
CTA (Call To Action) – is either some form of text, image, or button. CTA is placed on your website with the purpose of urging the visitor to make a certain move. For example, if a brand selling sauces have released a recipe book recently and want to initiate sales, it might display a banner of the book on their home page labeled: “Click Here To Purchase Our Limited Offer Recipe Book.” CTAs again create potential sales as users tend to make moves on your site that they did not formally anticipate to.
Cookies – This is a website’s data file accumulated on a visitor’s computer which concerns with where a visitor usually clicks upon opening a website, how many times they visit a site or what they generally look for. Cookies allow developers as well as marketers to constantly improve their website and cater to their visitor’s needs accordingly. They give some significant information to marketers about exactly where to project their promotions at.
CSS (Cascading Style Sheets) – are coding sheets that developers use to create the look of a website. For instance, adding color, images, menus or videos on to your web page. Knowing some basic coding can take marketers a long way, enabling them to put forth their design related ideas faster. They can also self-experiment to see what a certain format, font or image would look like.
Favicon – This is the image usually shown on the browser tab or the top of each web page representing your brand. In other words: your logo. Marketers could plan logos that convey the firm’s message, is attractive and easy to understand.
Lazy loading – This is a technique that causes efficient web development. Lazy loading delays the loading of media like photos and videos until they are absolutely necessary, while a visitor is scrolling through the page. Marketers can advise designers about what site buttons or data should be the priority and loaded initially while what other data can wait until a user chooses to look into it.
Navigation – These are aspects of a website that allows visitors to move from one page to another, like the menu bar or particular links on each page. Placement of navigation bars, buttons or links can be suggested according to where visitors tend to go immediately upon opening the site.
SERP (Search Engine Result Pages) – are links suggested to web users upon entering a particular term in a search engine. Marketers can maximize traffic on the website by knowing and adding content to the site that is most similar to what potential consumers usually type in their search engines.
Knowing these significant aspects of web design, marketers can communicate better with their best web page design Dubai agency.