Search Engine Optimization is not very complicated if you make a good use of Search Console. This has proven a very well versed method for beginners to get high success rate in SEO.
What is a Search Console?
The Google search console was previously known as Google Webmaster Tools. It is a free tool powered by Google to provide you necessary insights on your website through which you can empower your website’s SEO. It is ought to be the main genesis of the communication between your website and Google.
Key Areas of the Search Console
There are four key areas of the Google Search Console. Let’s discuss these and see how these can help you regarding your website’s Search Engine Optimization.
1. Crawl Errors
You’ve heard about crawl errors, right? Then you know that how knowing crawl errors can give you an opportunity to introduce new links. In a nutshell, a crawler can give you a general review of the errors in order to correct them and improve your website’s performance.
So, if you have recently changed your URL or migrated your website, then you need to deal with the crawl errors more quickly to improve the website’s performance.
If you’re willing to discover all the crawl errors of your website and try to fix them as quickly as you can. Then, you can cater the real opportunity created by the Search Console.
2. Search Analytics Report
Analytics report always helps and there is no doubt about that. It will give you an idea about your previous and current website’s performance. With the comparison, you can easily improve your website’s performance.
The Search Analytics report also provides you clear insights of your Click Through rates and Content performance. These data will help you incredibly to build a robust and bold Content Strategy and CTR plans. So, again, in a nutshell, we can say that Search Analytics Report can help you improve your CTR, updated content, blog posts in social media and newsletters.
3. Internal Linking
Internal Linking is an integral part of SEO. It can provide astonishing improvements in the SEO rankings of the website if done correctly and efficiently. There are priority pages in your website that needs to be linked and Google Search Console gives you exactly the thing you need, Data.
So, gather the data about your priority pages whether they are on the top or not, If not then link them more to make them reach the top. This will also enhance your CTR automatically.
4. Data Highlighting
Data highlighter is used to make Google aware of the things you want to highlight. It can be your business, your product or your blog. Whatever it is you can make Google aware of that and for that Schema markup is the best way.
So, with the data highlighter, you can simply highlight the element in your website by mouse and that’s it. Data Highlighting will give you an immense boost to your SERP presence and definitely will increase your CTR.
Utilities of Search Analytics Reports for the SEO of your Website
I have listed four uses of the search analytics reports that will help you to efficiently use the Google Search Console.
1. Click Through Rate
Well, from the above part of the article you must be cleared that how deeply it impacts the click-through rates of your website. So, in order to leverage the use of search console on your website. Keep a sharp eye on the Click Through rate of your website.
2. Rankings
Search Console provides you a deep analysis of rankings, which will give you a clear mindset about what needs improvement, what is improved? These sort of stuff.
3. Understand your Audience
Use this,
- Who?
- What?
- Where?
- When?
This is the series of question you need to ask if you want to learn about your audience. So, always remember to analyze the report with these questions to know well, about your target audience.
4. Keep a check on the trends.
The analysis of the impression will definitely give you a clear idea about what is the trend going in with your audience. Staying with the trend is quite important for a website, so keep this in mind always.
Wrapping it up
So, these are the areas and ways to leverage the utility of Google Search Console to improve your website’s SEO. I hope you like my views. Please share it to spread the word. Till then have a nice day.
Lauren McLaren was born and raised in Australia. She is working for Digital Muscle, an Seo Company In Australia. She has a team of SEO experts who help her in every project. She’s hardworking, competent and trustworthy. In her spare time, she loves to read, cook and watch movies.
