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Great and Affordable Email Marketing Software

Finally, business owners and marketers have a reason to smile since the market is flooded with incredible email marketing software. Email marketing is one of the most valued marketing tools for businesses. This is because it’s simple and affordable. It favors even small businesses and start-ups. With the advancement in technology, today, different email marketing software have taken business campaigns to greater heights. This article focuses on affordable and effective email marketing software available today;

Types of Email Marketing Softwares 


Marketers can now send multiple email campaigns with SendX software. It allows users to build email lists and use the drag-and-drop editor to design emails, email automation, and sequences. The SendX software has exciting features such as 24 x 7 live support, superb automation. Others include responsive email templates, not to mention the many stock free images users can utilize in their email campaigns. SendX favors Saas companies, eCommerce, small businesses, and start-ups. In fact, it has won the trust of over 3000 companies globally. You can check out SendX review for more information.


This software is not only easy to use, but it’s also reliable. It’s popular among marketers since it has a user-friendly interface. Even fresh email marketers can use the app effortlessly. Besides, Mailchimp has a free plan that allows you to evaluate its effectiveness before committing your wallet.

The free plan allows users to send a maximum of 12,000 emails per month to about 2000 subscribers. You are also allowed to access the software’s marketing automation feature. Mailchimp takes pride in its unexceptional features. They include intuitive email designs, great delivery rates, advanced segmentation plus 700+ integrations. Also, it offers over 80 pre-built templates. Its paid plans begin from 9.99 dollars monthly.


Entrepreneurs and small businesses can reach their target audience with Aweber software. The app has been around since 1998. Over the years, advanced features have been added to meet the marketer’s needs. This marketing software has promising features such as a flexible opt-in process over 700 great email templates, best autoresponder among others. Additionally, Aweber has an intelligent free designer who evaluates your site and social profiles and collects images and brand colors. This helps in creating a branded email campaign in no time. Aweber lacks a free plan, but its monthly plan ranges from $19. With Aweber integrations, users can connect the app to over 100 other apps such as Wufoo, Salesforce, GoToWebinar, and Facebook Lead Ads. Note, the company supports its customers greatly. You can contact them through live chat, email, or phone.

HubSpot Email Marketing 

This marketing software boasts of inbound marketing and CRM features. To your advantage, CRM and email tools have free plans. Hence you can fully customize your emails. The app is mobile-optimized, and it’s easy to use. It offers users dozens of free templates to create excellent emails.

With this software, you can monitor every detail in your email campaign. Besides, it offers you suggestions on what to include in your emails to get the attention of your intended clients. HubSpot integrations will help you connect to over 100 apps. If you are looking for a platform that allows email marketing, CRM, and Customer service, HubSpot is an impressive deal.

Active Campaign

Just like the name suggest Active Campaign app introduces a new spirit in your email campaigns. For ‘Plus’ plan subscribers, they access the app’s CRM software. One of its top features is Robust A/B testing and list segmentation.

The segmentation feature allows users to segment their subscribers based on tags and lists. The unmatched A/B testing feature allows you to make a selection when determining the winner. Also, you decide on how to determine the winning message. There is an additional feature for users to evaluate automation workflow. The app has no free plan with its prices starting from 15 dollars per month. The integration feature allows you to connect the app to over 100 apps such as Paypal, Unbounce, Facebook Lead Ads, and Calendly. This software works well with advanced marketers who wish to concentrate on the A/B testing feature.


EngageBay is a simple, affordable, integrated, all-in-one marketing, sales and service automation platform with a free CRM, built to grow small businesses and startups. EngageBay’s small business marketing automation suite can help you save time, nurture your audience, automate routine, manual tasks and grow your business with intelligent, powerful email marketing. With its free CRM and sales automation, you can organize all your email contacts, track deals and the sales pipeline to grow your sales. Further, users can build meaningful customer relationships that stay for life. And finally, with the free live chat and helpdesk features, provide real-time assistance to convert visitors to happy customers. Track, prioritize and solve customer support tickets in minutes.


This is a multi-functional email marketing tool. It works great when creating email campaigns, setting up host webinars, and landing pages among others. Some of its best features are calculating spam score, marketing automation, and time travel and perfect timing. The spam score calculates the possibility of your email to enter the spam folder once you preview the email. If it shows a high spam score you can edit the newsletter before you send it.

The time travel and excellent timing feature enable users to deliver emails to the recipient’s inbox within their local time. For instance, if you plan to have your newsletter delivered at 2 pm, the system auto-calibrates hence delivering the newsletter at the set time to recipients in other countries. Perfect timing feature offers suggestions on the best time for sending your emails to the subscribers.

Email marketing has never been complex, but you can boost its simplicity and effectiveness by using either of the above marketing software.

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