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Google Introduce Measures To Combat Internet Piracy

Google has announced that it will implement changes to its search service in an attempt to combat online piracy. The changes which will include removal of suggestive terms associated with piracy from Google Instant’s auto-complete feature, follows lobbying by the music industry. Overall, the package comes in four measures and will be gradually introduced over the next few months. The anti-piracy measures include a commitment to prevent Google  ads from being displayed on Websites that host illegal contents such as music and video thereby preventing their owners from generating Google-associated income from them.

Furthermore, Google will introduce additional measures that will guarantee that Websites that use its own services to host illegal content, are taken down within 24 hours of a request from original rights holders whilst also making it easier to file counter claims. However, the changes will not stop Websites that host illegal copyright materials from appearing in Google’s search engine results.

While Google’s actions for example, making short previews of legal materials more prominent in search results, is generally seen as a step in the right direction, the music industry still wants the search engine to go a step further by imposing an automatic penalty on sites that host illegal material.

Read Google’s press release in full here

Talking Point

Do you think Google’s announcement goes far enough in addressing concerns about online piracy?

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  2. Sophia

    December 3, 2010 at 4:53 pm

    I think so. The music industry always wants more, of course, but they’ve been draconian for a long time now… they used to want to shut down used CD stores.

  3. pay per click management

    December 6, 2010 at 12:27 pm

    this is great, google must go with these thing… as some time we dont know about google updates, and change and we lost much.. so it is more important that we go with google update, and always with touch with latest knowledge…

  4. Lojas online

    December 6, 2010 at 11:27 pm

    For more than Google endeavor, may not be enough, then the users have an important role in this process, to report sites with illegal content

  5. Wholesale Suppliers

    December 7, 2010 at 6:03 am

    Google always comes up with some thing revolutionary i appreciate their this effort to filter search and a great step against online piracy.

  6. lingoway

    December 9, 2010 at 7:15 am

    This is a nice step by google. It helps in removal of duplicate content from web.

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