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Facebook: An Important Tool In Online Marketing

Almost everybody has his or her own Facebook account. Whether their Facebook profile page is on the Timeline format or not, Facebook is arguably the most popular social networking site in the world. Right now, the site has a lot of users that, if joined side by side with the most populous countries in the world, would be placed third behind China and India. That in itself proves how popular the site is for a lot of people.

Facebook in online marketing

Nowadays, not only does Facebook provide social interaction among groups of persons the world over, but also provides an opportunity to do business. Since companies and small- to medium-scale business owners know that people online are potential customers and clients, getting their product or service noticed won’t always rely on their business websites. They are now using Facebook, along with other sites such as Twitter and YouTube, to market their product or service.

It is not always about “liking”

What companies and business owners can do in Facebook is that they can create a fan page about themselves and their products or services. They can also invite online users to “like” their pages. However, online marketing with the use of Facebook does not only stop short of “liking” a page. Apparently, there are benefits that companies and business owners may realize while they are out there on Facebook posting updates and news. Here are some of them:

  • Advertising is free. Facebook’s features allow the company or business owner to advertise their products or services free of charge. The mere fact that people “like” their pages and recommending these pages to other people is already free advertising.
  • Interaction between customer and Facebook page moderator. The page moderator is most likely the owner of the small- to medium-scale business, or, in the case of a company, the one in-charge of advertising the product or service. With the chat feature on Facebook, both the followers of the business page and the moderator would be able to interact with each other. Customers can provide feedback about the product or service, or they can join or avail of prices through announcements of events, promotions or contests.
  • The value of networking. Facebook is structured in such a way that enables online users to build a network. Business owners and companies can connect with other people who are engaging in the same industry as they are. That way, they can be able to make themselves visible to their targeted audience.
  • Everyone has his or her own Facebook account, and just like other online users, they are interested in something new to buy or avail online. Companies and business owners can take advantage of this fact by using Facebook as a tool for marketing their products or services online.

Written By

Ray Meshack has written numerous articles and blogs for various publications and website. As a public relations specialist, he has previously worked for high-profile persons and Hollywood celebrities. He’s currently working as an reputation management specialist.



  1. Stef

    May 5, 2012 at 2:11 pm

    Hi Ray,

    Yes, Facebook is indeed an important tool in marketing. Businessmen should see it as a great opportunity to promote their businesses online.

  2. Vince

    May 5, 2012 at 2:12 pm

    Plus you can us Facebook if you need to search for customers for your business. I’d never think that it works but it does. Highly recommended. Just type in the keyword you need (like “need a plumber or whatever works for your business), enable the public searches and see what people say and who currently needs a plumber. 🙂

  3. Becca

    May 6, 2012 at 12:45 pm

    Facebook has now been a bridge between the actual consumers and the companies. It is a great place to reach your target market. All you have to is execute it properly, just like the ones you’ve mentioned.
    Excellent post.

  4. TracyAnn0312

    May 7, 2012 at 6:30 am

    Facebook really plays important role to anyone because they use it in order to great costumers to their services. I do think that without this Social networking site, people will have hard time in communicating to get costumers for their services.

  5. Martha

    May 7, 2012 at 6:45 am

    Today in this new age of marketing, social media has a powerful impact in online branding. Small businesses focused on targeting there audience through facebook, twitter, linkedin, and now pinterest. Without one of these in your business, you might be left in the stone age of marketing.

  6. Felicia Corrine

    May 7, 2012 at 9:32 am

    It is true; FaceBook is now widely used for promoting products and advertising. Everybody are keen on signing up with FaceBook.

    • Roy Fernandez

      May 8, 2012 at 12:35 pm

      I wonder how long facebook is going to last!

  7. Nathan Brown

    May 7, 2012 at 1:15 pm

    Social medias have powerful impact on readers. I have to agree with the writer. Marketing nowadays without tools like facebook is unthinkable. However targeting the right media is the need of the hours.

  8. Dagny

    May 8, 2012 at 9:48 am

    Yes, I agree. Now a days, more number of peoples are using social media networking. And from all of them Facebook is most popular. So it wil be surely beneficial to promote on Facebook.

  9. Azam

    May 9, 2012 at 5:37 pm

    Facebook is one of the best place on internet to make a product viral. A lot of reputed companies has promoted their online business through facebook

  10. Rita Dawson

    May 10, 2012 at 4:59 am

    Facebook is something that I can’t live without. Its nice to know about marketing through Facebook.

  11. Brain

    May 10, 2012 at 6:36 am

    As I think, every internet users knows that Facebook is good platform for online marketing but it is important make efficient use of Facebook through effective marketing techniques. Join many popular groups related your business and share business information at there for easy advertisement.

  12. Sharon Thomas

    May 14, 2012 at 10:55 am

    Facebook is a good platform for all groups of people. Businesses are developed and new marketing techniques have evolved. Good post.

  13. Tina

    May 21, 2012 at 9:45 pm

    I can tell that facebook has been a great medium for online marketing.

  14. Mike Hussey

    May 25, 2012 at 5:22 am

    It is Good source of information. I really like the post to share with us. Facebook is a social networking website where users must register before using the site, after which they may create a personal profile, add other users as friends, and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common-interest user groups, organized by workplace, school or college, or other characteristics, and categorize their friends into lists such as “People from Work” or “Close Friends”. Please keep it continue.

  15. cutekavya

    May 28, 2012 at 11:06 am

    Nearly one million children across the world aged 7-12 have become addicted to social networking website Facebook and log in at least once a day, says a survey. Around 970,000 children are regulars on the site, and have made it an integral part of their daily lives, The Sun newspaper reported. At least 46 percent say they use the site occasionally.

  16. Michelle

    May 29, 2012 at 11:38 am

    Indeed, being free and worldwide accessible/popular are two of the best reasons to take your business on Facebook. But I’m somehow sure that even so, this network alone is not enough and that it’s better to be active on all social medias. Just as we optimize websites for more than one search engine, so should we do with the social networks.

  17. jack

    June 4, 2012 at 4:06 am

    Facebook is really one of the best social networking site today in the net. I’m not sure but I know that it is the 2nd or the 3rd site that is most visited by internet users. So it is not a surprise that Facebook is very useful in marketing.

  18. Dan

    May 28, 2020 at 9:48 pm

    This feels even more valuable today, I know it’s an older post but man still very relevant.

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