Several businesses and brands have realized the importance of using SEO for their amazing benefits and digital properties. SEO would surely boost the overall visibility and searchability of your website. There are many reasons to opt for SEO. Here are some important reasons that should be able to clearly make you understand the necessity of using SEO for all businesses irrespective of the size of the business. SEO is an integral factor for effectively driving website traffic. If your website and its content are not optimized properly both for the mobile users and desktop users, you would encounter huge difficulties in attracting the organic search traffic. There are several reasons apart from a boost in traffic for businesses to use and optimize their website’s SEO.
SEO is Great for Building Credibility & Trust
According to Search Engine Journal, “The goal of an experienced SEO is to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search with thanks to the trust and credibility of the brand and its digital properties. Many elements go into establishing authority regarding search engines like Google.” Authority gets enhanced over a period of time thanks to certain factors such as positive user behavior, machine-learning signals, high-quality backlink profiles, and optimized content and on-page elements.
It is, however, impossible to build credibility and trust overnight. You need to keep in mind that authority would be earned and enhanced over time. Establishing brand authority involves a lot of endeavors, patience, and deep commitment and at the same time depends on providing a quality and valuable service or product that would motivate clients to develop reliability and trust for a particular brand. Seek professional services of a reputable SEO company such as WalnutSEO.com for perfect SEO solutions.
Effective Search Engine Optimization Implies Better UX & Better Rankings
There is absolutely no doubt about the fact that user experience or UX is a significant SERP ranking factor. We understand that the search engines want to come across good user signals, mobile-friendly design, and exceptional integration of relevant videos and visuals. All these elements seem to be crucial for providing a fantastic UX for your website visitors. By optimizing your website for SEO, you seem to be boosting user experience automatically. In this context, we know that a fabulous user experience implies more trust, boost in brand loyalty, and of course higher conversions!
SEO Leads Promise Higher Close Rates as Compared to Outbound Leads
As per an SEJ article, SEO leads actually result in 14.6 per cent average close rate in comparison to the 1.7 per cent close rate as a result of outbound leads. It is pretty obvious that searchers who are in search of specific services and products would be most probably purchasing them from businesses that they find through search instead of those that try to grab their attention through the use of outbound marketing strategies.
Conclusion: Marketers Regard SEO as their Best Digital Marketing Strategy
As per the State of Marketing Report of 2015, most marketers using SEM and SEO as an integral part of their overall marketing strategy feel that SEO is certainly a remarkable marketing stratagem. 66 per cent of those marketers have admitted that SEO is one of the most fruitful marketing strategies for businesses looking to boost their brand, image, and overall online presence.