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Essential Elements of Successful Website Optimization

When you have a website, it is essential that you invest in basic search engine optimization (SEO). This is what will help you to position your website so that it is found at the most crucial points in a customer’s buying process. In addition to hiring a Search Engine Optimization professional in Illinois, you can also use the tips here to successfully optimize your website.


Learn what Search Engines are Looking For

The job of the search engine is to refer users to content and websites that is most relevant to what is being searched for. Relevancy is determined by:

  • Content: How relevant is your content to what a user is looking for?
  • Performance: Is your site performing properly and is it fast?
  • Authority: Are there good links to other authoritative sites?
  • User Experience: How does the actual website look? Is it simple to navigate? Does it appear safe?

What the Search Engines Don’t Look For

The search engine spiders will only have a certain amount of data storage, which means if you are performing any shady tactics or attempting to fool them, you are going to hurt your site significantly. Some things that the sites are not looking for include:

  • A poor user experience: This can include excessive ads, confusing content or a high bounce rate.
  • Links that have been purchased.
  • Stuffing keywords.

Comprehensive Understanding of Your Business Model

While this one is likely obvious, there are still a number of business owners that have not determined what their primary goal actually are. Some questions that you should consider include:

  • What is a conversion for you?
  • What are people clicking on?
  • What are your specific goals?
  • Do you understand your liabilities and assets?

Optimize for Multiple Channels

It is not only important that you implement an on-site keyword strategy, but you should extend this to your off-site platforms, as well. This is where multiple channel optimization come in. The other channels you should focus on include: Facebook; email; LinkedIn; Twitter; and offline sources such as television ads and radio.

When you are consistent with your keyword phrases with all of these platforms, it will help your branding efforts and also train your users to use the specific terms that you are optimizing for.

With these tips you can ensure that your site is optimized so that when a customer searches for what you have to offer, they will find your site, rather than your competitors. If you want help with Toronto SEO, contact Blue Hat to get started.

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