The level of competition in the iPhone app development industry is at an all-time high and as the competition increases two areas hold growing interest. These areas are User Experience (UX) and User Interface (UI). According to a research, the Apple iOS Store has an estimated 2 million apps.
With that in mind, you can understand why it is essential for your app to be visually attractive so users can download it. As a matter of facts, a good number of apps created today are designed using UI and UX. So if you’re planning to go into iPhone app development, or thinking of making a new mobile app, then this article is for you.
Read on to learn the secrets of UI and UX design.
1. The Ability to Connect with Humans Emotionally
One secret to efficient iPhone app development is to connect with users empathically by using User Experience or User Interface. That way, you can know identify the needs of your target audience.
UX and UI designers need to stay up-to-date with the different scenarios, and they need to continually gather information on designing a more seamless and more appealing app.
2. Learn to Disguise your Ideas
As a UX or UI designer, you know the time and effort it takes to come up with an original idea and to incorporate said idea finally. Knowing all of that, you don’t want someone else “borrowing” your idea which is why you need to learn how to conceal any design plan you may have. This does not mean that you can consult with others during the designing phase, it just means you should be careful with what you share.
Users only care about the final product and receiving the app once it’s released. As a designer, your task is to present a refined version of the app that looks vibrant and gains instant focus. No one cares about the trial and error involved in the design and testing phase of an app like Instagram for example; they’re just appreciative of its service and the seamless User Interface.
3. Figure out how to Solve a Problem
Whether you’re setting up a business, or planning to launch a mobile app, the first step is always identifying an everyday problem users face, and figure out how to solve it. If your app isn’t solving a real user problem, then you may want to go back to the drawing board. The same sentiment also applies to UX and UI designers.
This is essential to designers as it helps them identify the challenges and obstacles related to their project and solve it using agile thinking and critical planning. Once you’ve completed this task, you can then implement it in a smooth, natural way. As a designer, and indeed anyone who’s part of the product design team, you need a lot of creativity and imaginative power to be able to implement your plan.
The average client hires a designer to get a job done with only the vaguest idea of what they want or how the solution should be presented. It is now the responsibility of the designer to create an eye-catching design from whatever input the client handed over. To achieve this task successfully, they need to know the value of your project and understand the concept.
4. Push Notifications are also Important
The results of a survey carried out by Localytics Data Team showed that Push Notifications increase app traffic by as much as 88%. The study also showed that 65% of their audiences are compelled to download an app through push notifications. Ironically, the survey also confirmed that about 50% of users dislike getting push notifications.
5. Provide Users with All the Necessary Tools
During iPhone app development, the UI/UX designer needs to note that providing the user with all they need such as search filters and search result parameters isn’t always the way to go. The aim should be to make it easier for the user to navigate through tons of file and data. You don’t want to restrict a user’s search option, and at the same time, you don’t want to overload them with too much information.
6. First Impression Matters
According to psychologists Janine Willis and Alexander Todorov, it takes less than a second for a human being to form an impression. Because of that, UI and UX designers have to be quick in their approach. It is certainly difficult to impress a user from the start but with the right color combination, selecting the right pixel squares, and if you’re able to maintain uniformity, your chances of winning some loyal advocates increases.
7. Implement New Touch Gestures
In a study conducted by Nielsen, it was revealed that on average, a user opens about 26 apps monthly. If a UI o UX designer chooses to implement traditional touch gestures during iPhone app development, the likelihood of it being useful to a customer is very slim. Instead, it’ll make their task more difficult and make it even harder to carry out essential work. Your best bet is to utilize new touch gestures.
8. Offer Better Support for Your Users
A good number of apps that excelled in 2016 did so because they had exceptional customer support whenever their app crashed. No one wants to deal with a crashing app; it can be frustrating. So an excellent customer support can go a long way in calming a frustrated user, use
9. Use Adaptive UX and UI
The average users possess some knowledge about responsive design once they become accustomed to a particular screen size. Therefore, it is vital that you provide the best experience to the user regardless of the mobile device they’re using.
User Experience and User Interface are an integral part of iPhone app development. Hopefully, this article will help you enhance the user experience efficiently while establishing you as a reputable designer and boosting your brand. It is obvious now that UI and UX go a long way in expanding your audience base.