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Effective Email Writing Tips For Freelancers

Electronic mailing, the MIT evocation nearly fifty years young, has evolved into a massive marketing playground yet an often deleted piece of communication due to ineffectively written subject lines, overly suggestive bodies and unclearly calls to action.  In order to increase open rates and purport sales or leads as you hoped to upon sending, simplistic rules need to be followed no matter how arduous or mundane they may appear.  Without clearly defined email writing directives, you may as well dump your message into your draft folder and allow your competition to adjudicate sales leads ahead of you. Below are some quick email writing considerations and tips from A to Send without blacklisting your IP or raising SPAM alarms.

Writing Subject Lines With Clarity

The most important part of your email message will be the subject line – the pinnacle of every marketing effort since people want absolute clarity related to what they’re about to read.  In order to effectively sell, you must understand the personality of the buyer.  Therefore, you may initiate email contact by something catchy, funny, amazing or even unheard of within your subject line.  Stating you wish to simply have your recipient “Act now before its too late” may emulate a sense of urgency, yet will also leave the reader depressed or questioning why a product or service is life or death.  Clearly defined verbiage that projects your message body will better serve your marketing purpose.

Bodies Of Evidence

We’re all Missourians when it comes to being presented new products or services: show me.  Is the body of your message screaming with excitement? Are you lackadaisical in approaching your recipient with something new? When you choose to become an expert freelance writer of emails, keep in ming your message body must be succinctly written, pound down the point quickly and refrain from spammy words like ‘get rich’ or excessive use of ‘free’.  Simply present your case, clearly define the mitigating factors which make your product a plausible purchase and leave an excellent call-to-action that doesn’t force a purchase yet compels the reader to want further knowledge.

Keep Linkage And Imagery Minimal

Sure, I’m a sucker for pretty pictures like the next person: this doesn’t mean I care to see five slow-loading images in an email or 10 different links leading to one concept.  You’ll need to use quick loading images that are less than 2 and are perhaps banner size.  Make them funny, such as a comic strip depicting your product offering or service expertise; avoid banners or images with price tags, overly depressing stories and pharmaceuticals.

Ameliorate heavy linking within your body as spam robots will immediately assume that some chain scam, affiliate product or other irrelevant site is being pushed inside the emailing.  Perhaps choose your bread-and-butter landing page and include it within full disclosure of contact details at the end of your transmission.


No part of this advice is telling the entrepreneur to eradicate emailing from their marketing initiatives, nor is any of this intended to scare off potentially new email sending professionals.  By simply being more consumer-conscious when writing email messages, you’ll see an amazing difference in the end results of your efforts.  Clearly define your necessary goals through subject line construction, show the potential purchaser the evidence they seek and eradicate attempts at excessively pictorial displays.

Written By

Posted by Greg Henderson, an Internet Marketer and SEO Associate for a cell phone lookup site, and an find an email address site



  1. Pingback: Freelance Email Writing Beginning To Flourish

  2. Monica

    August 14, 2012 at 4:13 pm

    These tips are very easy to remember and make life easier. They were very helpful.

  3. Richa

    August 15, 2012 at 7:35 am

    These are great email tips. A well written and well presented email can surely make a lot of difference. Thanks for sharing this useful info.

  4. Aayna

    August 16, 2012 at 10:53 am

    Hi Greg,
    An impressive email is always the key. The tips shared in this post are very lucid as well as significant. A clarity in writing the subject line is very important to convey the message in the righteous manner. Thanks for sharing these helpful tips.

  5. W3Origin

    August 18, 2012 at 6:40 pm

    Earlier i was thinking that my style and my presentation is up to the mark but after getting this article, i got to know about my mistakes. Good work and an awesome article to read.

  6. Peter

    September 21, 2012 at 11:51 am

    It is really an impressive article. It was really informative. I wish people would read this and apply the tips that you have given. Sometimes I really feel irritated about some of the articles that writers send me. Firstly because they think they can send anything to us and it will get accepted. Secondly they keep sending junk mail which really infuriates me. These are two thing I can never tolerate.

  7. Jack

    September 21, 2012 at 1:17 pm

    The trick to a great email by using it minimally. You should send one article but make sure it ranks high on quality. If the content is great then it will be loved by all no matter what. Always try to keep an catchy title for your article, something that is very compelling and cannot be ignored. And make sure that the content you write should be relevant to the title you wrote.

  8. Juliette

    September 26, 2012 at 6:54 am

    Even I like pictures but that doesn’t mean you send me nonsensical pictures which have no relation to the article whatsoever. The images are huge files which literally take hours to download and in that process blocking me from doing any other productive work. It is annoying when people don’t think about the trouble the other person may have to go through because of their silliness.

  9. Sophia

    March 25, 2017 at 12:09 pm

    Thank you for this great advice.

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