Electronic mailing, the MIT evocation nearly fifty years young, has evolved into a massive marketing playground yet an often deleted piece of communication due to ineffectively written subject lines, overly suggestive bodies and unclearly calls to action. In order to increase open rates and purport sales or leads as you hoped to upon sending, simplistic rules need to be followed no matter how arduous or mundane they may appear. Without clearly defined email writing directives, you may as well dump your message into your draft folder and allow your competition to adjudicate sales leads ahead of you. Below are some quick email writing considerations and tips from A to Send without blacklisting your IP or raising SPAM alarms.
Writing Subject Lines With Clarity
The most important part of your email message will be the subject line – the pinnacle of every marketing effort since people want absolute clarity related to what they’re about to read. In order to effectively sell, you must understand the personality of the buyer. Therefore, you may initiate email contact by something catchy, funny, amazing or even unheard of within your subject line. Stating you wish to simply have your recipient “Act now before its too late” may emulate a sense of urgency, yet will also leave the reader depressed or questioning why a product or service is life or death. Clearly defined verbiage that projects your message body will better serve your marketing purpose.
Bodies Of Evidence
We’re all Missourians when it comes to being presented new products or services: show me. Is the body of your message screaming with excitement? Are you lackadaisical in approaching your recipient with something new? When you choose to become an expert freelance writer of emails, keep in ming your message body must be succinctly written, pound down the point quickly and refrain from spammy words like ‘get rich’ or excessive use of ‘free’. Simply present your case, clearly define the mitigating factors which make your product a plausible purchase and leave an excellent call-to-action that doesn’t force a purchase yet compels the reader to want further knowledge.
Keep Linkage And Imagery Minimal
Sure, I’m a sucker for pretty pictures like the next person: this doesn’t mean I care to see five slow-loading images in an email or 10 different links leading to one concept. You’ll need to use quick loading images that are less than 2 and are perhaps banner size. Make them funny, such as a comic strip depicting your product offering or service expertise; avoid banners or images with price tags, overly depressing stories and pharmaceuticals.
Ameliorate heavy linking within your body as spam robots will immediately assume that some chain scam, affiliate product or other irrelevant site is being pushed inside the emailing. Perhaps choose your bread-and-butter landing page and include it within full disclosure of contact details at the end of your transmission.
No part of this advice is telling the entrepreneur to eradicate emailing from their marketing initiatives, nor is any of this intended to scare off potentially new email sending professionals. By simply being more consumer-conscious when writing email messages, you’ll see an amazing difference in the end results of your efforts. Clearly define your necessary goals through subject line construction, show the potential purchaser the evidence they seek and eradicate attempts at excessively pictorial displays.