From delivering over night to comparing products online, E-commerce has come a long way. So what is cooking at the moment? New innovations are proving a break-through in the field of E-commerce where from targeting your customers to user experience, all is going through a positive change. Let us explore this change –
Magical Co-creation – When it comes to user experience, social co-creation works wonders for E-commerce websites. So what is co-creation exactly? Social Co-creation is when a customer gets to customize the product with his/her preference through innovative and interesting tools online. For instance: a T-shirt can be designed with the help of tools available on the website according to the consumer’s preference. Here, the customer has the power to be creative. This co-creation method is taking E-commerce to another level.
Social Co-creation is the next big thing!
Fast Forward Digital World – With the most innovative things in the making, but what is moving even faster is your delivery services. Big E-commerce websites are not only providing customers with faster delivery but delivery at cheaper rates too. What’s new for the customers? The Pick-up Store feature. This feature will let customers place an order online and they get to pick it up from the store. So now one can buy something sitting at the workplace and pick it while their way back home. This is also connecting the real world to the digital world.
Faster delivery and Pick – up while you can touch it!
Enhancing Shopping Experience – With tracking systems and availability of data that shows the customers past purchases and monitors the current purchasing behavior, websites tend to guide customers to a certain products that they have searched for or are searching for. In this case, it limits the experience of the customer where he/she may not look at other products on the website. Thus, an open outlook is important. Many websites and opencart development specialists are now adopting a new method where they suggest things that the customer might like. This not only elevates the shopping experience but also avails businesses to expose the customer with variety of options. The idea is to make you feel liberated.
No more conditioning! Exploration and discovery through personalized experience!
Minting on being Mobile – Online businesses across the globe are trying to get as specific as they can. Using back-links or too many key words is getting old. With advancement each day, mobile targeting is coming into picture. We come across people checking in restaurants, places and events which tells these E-commerce websites about their whereabouts and often visited places, tastes and preferences and according sends a notification when a customer passes by the store, restaurant etc. How cool! This is hugely going to help in connecting online and offline shopping and this is where the Ecommerce is heading.
Mobile location making it so cool! So personalized!
Connecting the Real & the Digital – Can it get any better? The real and digital come together to give a better shopping experience. When it comes to shopping, many of us still like to visit a store, touch and feel the product to see its quality before buying. It can also become very boring to order everything from a computer, thus now shops provide you with codes to scan on the products where you make the purchase online. This kind of a merger between online and offline has made Ecommerce an even exciting venture.
Bringing online and offline together, making it more fun!
See how the world is changing so fast, how every minute, businesses worldwide are bettering the shopping experiences. Tell us about your experiences and stories where a service proved helpful or came to rescue on a special occasion.
