Do you know the difference between digital and traditional marketing – and why both are equally important? If your answer is ‘no’, read on, or risk being left behind. So you have heard of the Internet and now you think you’re up to date with the latest trend? Well, if that’s as far as you’re knowledge extends, you have got a lot to catch up on! Heard of SEO, Social media marketing, pay per click? If not, it’s time to get up to date, and quickly – your business depends on it! Business marketing is going through a significant and rapid change at the hands of the digital era – and right now, we are stuck in the period when it is vital for your success, your brand and your reach, to perfectly combine digital with traditional marketing.
What does traditional marketing include?
Traditional marketing is everything you have seen done in the past, above and below the line. It is the television ads, business cards, the print ads in the newspaper, promotions, brochures, posters and radio. It relies on technology we have had for some time, and while this technology is gradually becoming less popular, there are certain parts of your audience who will always prefer it! In general, while traditional marketing intends to provoke a response (this is its core purpose), largely, it does not offer the opportunity to be interactive and can be difficult to measure. How do you know how many people read your ad, saw your billboard, or watched television for that specific 30 second slot?
What does digital marketing encompass?
This is a difficult question to answer, because right now digital media is evolving rapidly and what it currently encompasses, and what it could encompass in just a week could be markedly different – the possibilities are endless! Right now, if you’re exploring digital marketing, you are looking at everything from your company’s website, through to banner ads (even moving videos) on sites relevant to your audience, rankings in search engines, mentions in social media, and company-owned social media pages, videos on the likes of YouTube, and a myriad of other media. An internet marketing agency specializes in all these aspects of digital marketing and can help you to reach your target audience. However, the most exciting aspect of digital media is that the vast majority of it is completely interactive.
With web 2.0 came the opportunity to provide your feedback and input on everything, to chat live to a consultant online, and to create an avatar that lives in a make-believe computer world. As web expands and evolves, interactivity is only increasing. What this means for your marketing, is that in some respects you are losing control – you can’t control everything consumers say about your brand. So increasingly, we are becoming more and more accountable for our businesses – essentially, if we make a brand promise, but don’t deliver on the front line, people will know!
How will this impact my marketing strategy?
The most you can know at this point is your marketing strategy needs to reflect both traditional and digital marketing tactics. It is still very important to maintain an element of face-to-face communication, to leave a business card, and to take advantage of publications that specifically target your audience and capture a strong readership.
At the same time, a business that does not have a strong website, will not survive. If you don’t understand the need for some sort of social media interaction and you don’t believe in online advertising, you will be left behind. While getting the experts on board in developing your strategy is highly important, it is also important you get up-to-date and develop even a small level of understanding of this new marketing era.
19 Comments
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Kevin
January 15, 2012 at 1:38 pm
When we only focus on one marketing strategy, there may be potential customers we are unable to reach. It’s either we use both or supplement one with the other.
Jennifer
January 15, 2012 at 1:43 pm
Buddy you’re absolutely right about digital marketing and traditional marketing. I’m a SEO expert and I know these days how crucial internet marketing is become for every business owners. I hope by reading this post, readers will get good sense. Thanks for nice conversation.
Victoria
January 15, 2012 at 2:49 pm
I agree! Having a website does not mean that you already have the best kind of digital marketing, with the online world and with millions of competitions, a strong website is needed very much.
David
January 16, 2012 at 7:52 am
I really like reading this nice conversation..I learn a lot on it..Hope you will continue share useful and informative post..
Tracyann0312
January 16, 2012 at 9:24 am
For me, when it comes to marketing digital is the best. Main reason is that many SEO expert use this one to get the attention of their costumers. Thanks for sharing this one!
bilal
January 16, 2012 at 1:39 pm
of course digital marketing is the ruling planet these days and nice comparison dude
Mikee
January 16, 2012 at 7:28 pm
Well said, digital marketing is the thing right now, i like the way you break it down, very easy to read and understand. Thanks for including the web 2.0 properties in the article, i learnt something new there.
Arjee
January 16, 2012 at 7:56 pm
Good day! Anything in this world is already digital. There’s no harm in getting into the traditional way of marketing but we must admit it’s very time consuming.
Greg
January 18, 2012 at 2:12 am
Digital marketing is a smart way to do things these days but it also depends on your type of campaign and target audience.
Danny
January 19, 2012 at 6:00 am
You need to focus on both of course. But if you are just starting out and don’t have a marketing team then first find out what will give you the best results in the shortest time. Start with that. Try to grab the biggest amount of customers/traffic first before you start to focus and spend a lot of time on finetuning your marketing strategy.
Riz
January 21, 2012 at 8:27 am
I totally agree with Greg Digital marketing is a smart way to do things these days but it also depends on your type of campaign and target audience.I think its so nice way to get achievement.
dukery
January 24, 2012 at 2:38 pm
I was not sure about which website to confirm and then I saw your blog and it really
proved to be helpful to me. The content is great and easy to apply. Please post some more
topics related to it.
Nathan
February 4, 2012 at 7:49 am
Really awesome concept about “Digital Marketing Versus Traditional Marketing”. I would like to appreciate this concept view as well as helpful. Thanks mate. 🙂
Kim Falidan
May 30, 2012 at 2:49 pm
It’s hard to say what is best.
It very much depends on the business you are working with.
No matter what, traditional marketing will always have a positive effect on online marketing and vice versa.
MontyFuller
March 15, 2013 at 9:15 am
With the dawn of social media, it is just easy to share things digitally – photos, statuses, thoughts, etc… social media platforms have proven to be more effective, with the reach spanning across the globe, especially if it is carefully planned and executed. Social media will complement your events, and come the events you could display your tangible advertising – exhibition pop up stands, pull up banners, leaflets and brochures. However, I have observed that some exhibition participants are now resorting to digital display. Now, competition is becoming tougher for us.
Jennifer Richard
May 7, 2013 at 12:44 pm
Great post, traditional marketing is using from many times. today is the time of internet , digital marketing is done by internet users. it target right audience. it take less time than traditional marketing.
Kevin Davis
May 1, 2014 at 6:56 pm
I agree that every business should have a strong website; however, don’t count out traditional marketing. Even online, it is hard to decide how effective a banner advertisement is. In many cases, it is all about brand awareness.
Nishant Shah
February 16, 2015 at 9:43 am
Digital marketing versus traditional marketing very helpful articles but as according to me digital marketing becomes part and parcel of life.