Contrary to what many people think, SEO and web design make the perfect couple. If you are looking to hire SEO services, chances are you would not mind if they also were experienced in web design, correct? Although it is possible to hire separate SEO and web design company services, by going with a company that provides both, you will save yourself a great deal of money, as well as ensure the backend code of your websites are fully search engine optimized.
It is apparent that SEO is not complete without a proper web design. Likewise, proper web design will do no good if it is not optimized for the search engines, therefore making a connection between SEO and web design.
Some Helpful Tips
1. Create User and Search Friendly SEO Content
It is essential for web designers to know what the website is about and the type of audience it is targeting prior to designing it. After this is determined, they then can go in and optimize with specific keywords that will reflect what users will be searching for. Keep in mind with today’s SEO trends, that mere keyword stuffing will not do your website any favors and the company you do business with should know this as well. Not only should good content include relevant keywords, it should also have the proper density and also include different variations of the main keywords used.
2. Authorship mark-up
Google has recently turned its focus on Authorship mark-up and affects website ranking according to it. Today, when someone searches your name, your photo appears next to the search results. User will be more inclined to do business with you now since they can connect a real person to the content.
Search rankings are now being influenced by branding and will likely grow stronger. When users are searching for a particular brand, your brand’s Google business page or website can be presented through the results. If you properly brand you and your business on Google+, you can connect more with individuals in the same brand, and possibly potential customers as well.
4. Internal Linking
While your website is being developed, quality internal linking is essential. When new content is added to your website, you can link other content pieces or pages to that particular piece. These helps gain quality backlinks to your website as well as make it simple for search engine bots to find your site and index it.
5. Quality User Experience
Last, you should be focusing on the user’s experience in your website design. If it is simple for users to navigate through your site and find content they are searching for, they will likely bookmark your site for later reference and even share it with other social circles.
So, is there a connection between SEO and web design? You bet there is and finding a company that specializes in both is the best way to approach both for your business website.