Connecting with customers is the key to helping your business stay competitive in the modern digital age. To stay ahead of their game, businesses require powerful tools and solutions to reach their target audience effectively. Salesforce Marketing Cloud has always been at the forefront of providing state-of-the-art solutions for customer engagement, and the Summer ’23 release is no exception.
In this blog post, we’ll understand the exciting features and improvements in Salesforce Marketing Cloud and how they can help you connect with your customers better. Whether you’re a Salesforce Marketing Cloud consultant or in need of Salesforce Marketing Cloud support, this new release has something for everyone.
Top Features and Enhancements in Salesforce Marketing Cloud
Improvements for Salesforce Marketing Cloud Consultants
Salesforce Marketing Cloud consultants play an important role in helping businesses harness the full potential of the platform. The Summer ’23 release introduces multiple features that will empower consultants to deliver more value to their clients:
Better Reporting and Analytics
Consultants can now offer more in-depth insights to their clients with the improved reporting and analytics capabilities of the Marketing Cloud. This allows businesses to make data-driven decisions and refine their marketing strategies for better customer engagement.
Efficient Customer Journeys
Salesforce Marketing Cloud now provides an even more intuitive customer journey builder. Consultants can create and optimize customer journeys with ease, ensuring that every touchpoint is engaging and meaningful.
AI-Driven Customization
The new release incorporates advanced AI capabilities that enable consultants to implement highly customized marketing campaigns. Using AI, consultants can help businesses tailor their messaging and offers to specific customer preferences, resulting in increased customer satisfaction and loyalty.
Multi-Channel Marketing
The Summer ’23 release enhances the capabilities of multi-channel marketing. Consultants can assist businesses in reaching customers on their desired channels, be it email, social media, SMS, or other digital platforms, ensuring a consistent and seamless customer experience.
Collaboration and Training
Salesforce Marketing Cloud now offers consultants greater collaboration tools and training materials. As a result, they can keep up with the most recent best practices and collaborate effectively with the teams of their clients.
Salesforce Marketing Cloud Support
Having reliable assistance is crucial for companies already utilizing Salesforce Marketing Cloud. This will help them maintain a seamless and effective marketing operation. The Summer ’23 release introduces features that boost the support experience:
Automated Alerts and Notifications
Salesforce Marketing Cloud Support teams can set up automated alerts and notifications to proactively address potential issues before they impact the marketing operation. This proactive approach reduces disruptions and makes way for consistent customer engagement.
Improved Tools for Troubleshooting
Salesforce Marketing Cloud now provides more robust troubleshooting tools, making it easier for support teams to identify and resolve issues quickly. This results in reduced downtime and better campaign performance.
Community-Driven Support
The number of community-based support resources offered by Salesforce Marketing Cloud has increased. Users can now make the most of the knowledge shared by the user community, making it easier to find solutions and best practices.
Mobile Support
The release improves mobile support features, allowing support teams to offer assistance on the go. This ensures that support is accessible whenever and wherever it is required.
Service Level Agreements (SLAs)
Salesforce Marketing Cloud now enables businesses to define and track SLAs with their support providers. This guarantees that the support teams provide the agreed-upon service levels, increasing client satisfaction.
Salesforce Marketing Cloud Implementation Partners
The success of Salesforce Marketing Cloud deployment depends a lot on choosing the right implementation partner. The Summer ’23 release introduces features that make the platform more appealing for implementation partners:
Easier Integration
Improved integration capabilities allow implementation partners to seamlessly link Salesforce Marketing Cloud with other crucial business platforms. This improves data flow and makes marketing operations more effective.
Customization and Scalability
With improved customization options, Salesforce Marketing Cloud implementation partners can tailor the Marketing Cloud to the specific needs of their clients. This level of customization ensures that the platform can grow with the business and adapt to evolving requirements.
Security Improvements
Security remains a top priority for Salesforce Marketing Cloud. Implementation partners may firmly promise their clients that their client data is safeguarded using the newest security features and industry standards.
Exhaustive Training Resources
The Summer ’23 release includes a wealth of training resources for implementation partners. This allows partners to onboard their clients effectively and ensure that they are leveraging Salesforce Marketing Cloud.
Compliance Support
Considering the current regulatory environment, implementation partners can rest assured that Salesforce Marketing Cloud remains compliant with data privacy regulations.
Conclusion
The Summer 2023 release of Salesforce Marketing Cloud is brimmed with features and improvements to meet the needs of Salesforce Marketing Cloud consultants, support teams, and implementation partners. Whether you’re a consultant looking to provide more value to your clients, a business in need of reliable support, or an implementation partner aiming for successful deployments, this release has you covered.
With the continuing evolution in the digital landscape, staying connected with customers is crucial. Salesforce Marketing Cloud empowers businesses to do just that by offering the tools and capabilities required to create customized, engaging, and efficient marketing campaigns. Salesforce Marketing Cloud continues to be a top option for customer engagement, whether it’s through improved reporting, AI-driven personalization, streamlined customer journeys, or multi-channel marketing.
The Summer ’23 release is a testament to Salesforce’s dedication to innovation and customer success for consultants, implementation partners, and support teams. Businesses can engage with their customers more effectively than ever before by utilizing these new features and capabilities, which will encourage growth and loyalty in the cutthroat market of today.
Alok heads Damco’s Salesforce Practice and has over a decade of rich experience in setting up practice teams, designing enterprise scale products/ solutions, and sustained business growth of Business Units. Alok is a seasoned IT professional with a proven track record of successfully starting and driving several Salesforce partners programs and technology teams to deliver value across the Salesforce ecosystem. A huge number of engagements under his leadership helps him to understand customer requirements and craft high-impact business solutions on Salesforce based products and platforms.
