Social media platforms, like Twitter, LinkedIn and Facebook, are great platforms you can use to launch an inbound marketing campaign. This is because a great social media marketing strategy will inevitably improve your SEO. Does it work the other way around? Can you use your SEO data to improve the precision of your social media marketing campaign?
When monitoring your brand on social media, you need to look for more than just mentions of your brand. Also, monitor the paid and organic keywords that people are using when alluding to your brand and target those keywords in your social media marketing campaign.
Listen for these keywords by setting up tools that alert you when such keywords are used, or by choosing a social media platform each day and entering your target keywords into the search bar. You will develop a deeper understanding of the industry lingo and it will help you shape your advertising campaign.
Monitor each post carefully. If particular posts receive an uncharacteristically high number of hits in a relatively short period of time, consider promoting it on all your social networking platforms, especially Facebook and Linkedin. Traffic surges indicate that your post has a higher redistribution rate than most other posts. Compare these posts with others which preceded traffic surges. What do they have in common?
Another way to use SEO data to enhance your advertising campaign is to monitor your followers. Instead of focusing on how many likes you get on a particular platform or how many times your content is shared or redistributed in some way, look at the bigger picture. Are your followers spreading out across numerous platforms, or do they prefer one or two over the other? This is a good way to determine your compatibility across different platforms, and will help you shape your target audience. It may not be who you thought it was.