Connect with us

Hi, what are you looking for?

Web

Boosting Social Media Efforts With SEO Data

Social media platforms, like Twitter, LinkedIn and Facebook, are great platforms you can use to launch an inbound marketing campaign. This is because a great social media marketing strategy will inevitably improve your SEO. Does it work the other way around? Can you use your SEO data to improve the precision of your social media marketing campaign?

Social-Media-MarketingThe answer is yes. Let’€™s have a look at some of the ways you can use SEO data to enhance your social media marketing campaign:

Keywords

When monitoring your brand on social media, you need to look for more than just mentions of your brand. Also, monitor the paid and organic keywords that people are using when alluding to your brand and target those keywords in your social media marketing campaign.

Listen for these keywords by setting up tools that alert you when such keywords are used, or by choosing a social media platform each day and entering your target keywords into the search bar. You will develop a deeper understanding of the industry lingo and it will help you shape your advertising campaign.

Traffic

Monitor each post carefully. If particular posts receive an uncharacteristically high number of hits in a relatively short period of time, consider promoting it on all your social networking platforms, especially Facebook and Linkedin. Traffic surges indicate that your post has a higher redistribution rate than most other posts. Compare these posts with others which preceded traffic surges. What do they have in common?

Online Presence

Another way to use SEO data to enhance your advertising campaign is to monitor your followers. Instead of focusing on how many likes you get on a particular platform or how many times your content is shared or redistributed in some way, look at the bigger picture. Are your followers spreading out across numerous platforms, or do they prefer one or two over the other? This is a good way to determine your compatibility across different platforms, and will help you shape your target audience. It may not be who you thought it was.

Written By

Erica Miller is the Senior Marketing Coordinator at GMR Web Team, a full service digital marketing agency located in Tustin, CA. She joined the team shortly after graduation and has immersed herself in the marketing world. With everything from proofing content to strategizing marketing campaigns she has hit the ground running and is enjoying every bit of it.

2 Comments

2 Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

Digital Marketing

It’s often said that the proper SEO (Search Engine Optimization) strategies can boost one’s digital marketing strategies. The question is, are there any differences...

Social

Social media has boomed in recent years, and marketers found a new way to drive additional business to your brand. Social media is not...

Social

The digital world has become an integral part of everyday life. Not only is this one of the most effective means to speak with...

Digital Marketing

Digital marketing allows businesses to communicate and form a relationship with their customers anytime and anywhere in the world. Digital marketing is growing at...