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Boost Customer Relationships With CRM


When Requirements of a Business Meet Technology

Call centers have indeed evolved in a significant manner since the time they started. The conventional call answering and customer support service is now a thing of the past. A modern customer care representative has to reach out to customers through the various channels of communication like email and live chat. However, all such things would have been a far-fetched story in the absence of call center technology.

As customers, it is not unusual for us to get tempted by the latest gadgets that allow us to use the most advanced technologies. Likewise, businesses in every arena utilize the latest technologies to fulfill their ambitions of unprecedented success. The same holds good for the contact center industry as well. The companies operating in this industry are increasingly adapting themselves to state-of-the-art technology. Not only has the development of efficient communication platforms enabled an improvement in the capabilities of contact centers, but has also facilitated the efficient management of processes.

Technology best serves businesses when it can be used for the benefit of their customers. At the end of the day, a business is not only about making profits, but also about improvement in efficiency and development. Customer relationship management services improve the prospects for businesses. An ever changing commercial environment has made organizations realize that excellence is the only thing that can help them sustain. This is the reason CRM is one of the most effective tools that helps companies accomplish their goals.

Nurture The Relationship You Share with Your Customers

The management of customer relationships is necessary to forge a healthy bond between customers and service providers. It is something that focuses on finding the expectations and needs of individual customers. Understanding and analysis of the needs, choices and preferences of consumers are essential for every organization. After all, an organization cannot build castles in the air when it comes to the development of market strategies. In general, CRM is an idea that keeps the customers at the core of a business. The success of a company depends on the efficient management of relationships it shares with its customers.

Managing relationships with customers is not confined to marketing or sales. This is because a firm needs to change the configuration of its products or the method of service delivery according to the requirements of customers. A proactive business would always encourage customers to participate actively in the development of services, solutions and products. Any organization cannot build a long-lasting relationship with its customers unless it interacts with them on a regular basis. One of the primary reasons why companies focus on customer management is the ability to create loyal customers and improve the profitability of the organization in the process.

How Internet Augmented Customer Management

The advent and development of the Internet has wonderfully helped organizations in managing customers. At present, customer database can easily be integrated with the applications utilized for customer service. This eventually gave birth to electronic CRM that incorporated online process applications like personalization and segmentation. The most interesting thing about the platform was the ability to measure the success of one’s efforts in real time. We live in a world where almost everything is connected through the Internet. Consequently, an organization cannot survive in the absence of e-CRM.

The Three Different Stages of Online CRM Are:

  • Initial Services: This refers to the basic or the bare minimum services like website efficiency, order fulfillment and responsiveness of websites.
  • Customer-Oriented Services: The part of your online customer management platform that is exclusively designed for customers. No doubt, these are the services without which your useful platform means nothing to a customer.
  • Value-Added Services: A modern customer looks for something over and above the services that are being offered to him. This is the reason a company must never leave scope for a customer to ask for more.

How CRM Outsourcing Created Its Space

Outsourcing is not a new phenomenon for anyone associated with the business world. One would not be surprised to know that most companies in almost every segment of business are opting for outsourced operations especially in relation to customer service. Not only does this help in the reduction of costs, but also enables the growth and development of your business. Outsourcing CRM activities plays a significant role in the growth of an organization.

The goal of outsourcing an activity like CRM is the ability to offer services of premium quality to customers. An enterprise cannot build a relationship with its customers unless it satisfies them through its services. Besides all this, any activity that is outsourced to an external agency brings along the benefits of outsourcing. So, a company can hit two birds with one stone. It can save on its resources and access specialized services at the same time.

Written By

Alicia Gray is an BPO and outsourcing industry analyst, and writes about technology. Currently working with one of the business process outsourcing (BPO) services provider. My role has been instrumental in assisting businesses to choose the right BPO Services. Since she has dealt with a plethora of customers during her professional life, she best understands customer relationship management, billing and oss software etc. She writes regularly on a variety of topics associated with customer service.

1 Comment

1 Comment

  1. Pankaj

    March 27, 2014 at 1:46 pm

    Thanks for providing these tips for increasing customer relationship. These tips are really helpful.

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