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How Best to Utilize Your PPC Strategy

Organic search results for websites improve over time based on how you have setup your SEO settings and a list of other factors. This is a heady task and requires investing a lot of time to get the desired SERP ratings. As a quick solution for this you can opt for Google Adwords or PPC campaign. It is a simpler way to get your website listed as an ad in Google’s search results.

How does a Pay-Per-Click Model work?

In PPC, you start with an initial fund invested with Google, which will have a preset Cost Per Click (CPC). When a user does a search which includes keywords related to your product or service, Google will display your advertisement at the top of the results page. If the user then choses to click on your ad, the CPC is deducted from your campaign fund. Once all of your initial fund is used up, Google will withhold your ads until further investment is made.

What are the pros and cons of PPC marketing?

The pros as you know can be increased website traffic, customer engagement and revenue flow, the cons on the other hand are a start from the scratch and your bank account being lighter by a few thousand bucks. PPC marketing can get great results for your business based on how smartly you are able to deploy it.

So how do I get a PPC campaign running for my business?

If you are prepared to invest time and resources until they start deriving some positive results for your business, try learning the tools of trade, like setting up an Adwords account, monitoring metrics, keyword optimization and a host of other utilities to zero in on your targeted customer base. If, however you are looking for a hassle-free and cost-effective alternative, then hire a PPC agency.

Pay-Per-Click services are cropping up everywhere; there are many good agencies but then there are as many bad ones. Look for a company with an illustrious portfolio, substantial cumulative experience and a set of operating values that resonate with your own business. A PPC service provider will takeover the responsibility of managing your Adwords account, providing you quicker results and saving you a lot of time and money. These companies have specialists who know how to manipulate keyword insertion, narrow search results to demographical and geographical areas, scheduling ads and target audience based on their personal traits or even by the devices they are using. A PPC service company can thus smartly optimize your ads to be catchy and assertive, generating user interest and a possible happy customer for you.

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1 Comment

1 Comment

  1. Liam

    May 30, 2016 at 2:51 pm

    Hi Ranjan, great article. I would add that setting goals and objectives is an important part to the strategy ( and a good place to start). You must identify what you want from your PPC advertising campaign (sales , sign ups etc) and then optimise towards these. I have seen many Adwords / Bing Ads accounts with no conversion tracking and no direction , both are important parts to running a profitable campaigns, hope you agree!

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