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Benefits of Facebook Timeline for Businesses

To secure longevity, websites have to stay relevant. That usually means a site has to constantly evolve and change to keep the interest of internet users. One of the most currently talked about developments is Facebook’s announcement of Timeline. This new concept for Facebook adds depth to what used to be the “wall” for users. Now instead of being able to browse only a few months back on posts, people viewing Facebook Timeline can click to see pictures and postings from prior years. The idea is similar to a scrapbook, chronicling the lives of community members, and it has frequently been described as such. While Facebook has become a valuable marketing tool for businesses in the past, Timeline will give businesses the opportunity to change how they connect with the Facebook community from this point forward.

Timeline allows businesses to share their histories and even do some bragging. They’ll be able to fill in the progression of the business from the day the business was created on up to present day, rather than only showing history from the point the business acquired a Facebook page. Along the way, users will see milestones, advancements and successes, most of it information that the typical consumer might not be aware of. Individual Facebook users are expected to create a large chunk of content for brands, as well. As they go through the process of filling out their personal Timelines, there is no doubt that many brands will benefit from the tagging and dating of pictures that will be uploaded from the past.

The Storytelling of Marketing

At the heart of marketing is the art of storytelling. Every ad you see is, in one form or another, a story telling you why the product being advertised is vital to your life. Timeline gives businesses the opportunity to play off of community members’ posts and become part of their stories. For example, if someone posts an update on something as mundane as how they are feeling on day three of having the flu, that is an open door for any of the cold and flu medicine brands. Denim companies, such as Levi or Lee, are obvious candidates to incorporate themselves into posts by rodeo-ers, and so on. And just as with the benefits that will be realized through community members tagging and dating old pictures, new posts will certainly generate natural benefits. A member who posts how incredible the donuts are at The Donut Shoppe on 15th and Quinn just gave The Donut Shoppe a free mention that you can’t put a price tag on.

Businesses with apps or the ability to create them will have a boost with Facebook’s Timeline. This is partially attributed to the increased use of smart-phones and mobile internet. But with the Open Graph framework that works equally as well on mobile devices as it does on a computer’s browser, users will share updates and interactive elements of apps, which are right there, conveniently displayed with all other posts and updates. Those businesses with the apps that are of interest and use to community members are among the businesses who will gain an advantage with Timeline.

The Bottom Line of Timeline

The bottom line for Timeline where businesses are concerned is that it gives the opportunity for interaction between businesses and users like never before. The challenge with anything new is to discover how it can be of value. Some of Timeline’s benefits will be inherent and natural, while some will be developed along the way. The businesses that benefit the most will be those that jump in with no hesitation and discover how to best take advantage of this new twist to such an effective marketing tool.

Written By

Tyler is a tech writer and marketer for



  1. Carol Hong

    February 21, 2012 at 11:40 am

    From the time that the Facebook timeline has started I have only limited its use to my profile and have sadly not tried to use it for my business. But after reading your post I think that I must start using the time line to increase my products sales. Thanks a lot for sharing this, it was very helpful to me.

  2. Tyler

    February 21, 2012 at 5:11 pm

    There is going to be a lot of ways to utilize the timeline. Once I have used it for I while I will write about more ways to use it.

  3. trung tran

    February 22, 2012 at 4:28 am

    Nice post, Tyler. We agree that at the end of the day, Facebook understands what butters its bread, and what its biggest opportunities are down the road. These elements will be tested carefully for impact on ad revenue before they’re rolled out. We’re excited about the direction they’re taking!

  4. Jeffery

    February 22, 2012 at 4:14 pm

    well this is scary enough that my friends and family are gonna know what I have been doing up till now, and now businesses want to use those info? Thanks but no thanks. I had enough ads bombarded to me daily, don’t need more on my Facebook news feed!

  5. Tracyann0312

    February 23, 2012 at 9:48 am

    Well Facebook timeline is good for businesses but for personal use, there can also be disadvantages. My friends and I use Timeline for months now, at first, I was happy using it but recently I feel that I do not have enough privacy because until the first day I was born you can see there. Thanks for sharing the benefits of Timeline to internet marketers.

  6. Rita Dawson

    May 3, 2012 at 6:11 am

    Facebook Timeline is something that i love the most. Its really good to know that timeline can be used for business also. I never knew the fact till I read the post. Thanks for sharing.

  7. Felicia Corrine

    May 11, 2012 at 12:48 pm

    I always look up to your posts as they are pretty informative.

  8. Nugik

    October 29, 2014 at 4:11 am

    well this is scary enough that my friends and family are gonna know what I have been doing up till now, and now businesses want to use those info? Thanks but no thanks

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