Connect with us

Hi, what are you looking for?

Tech

Advertising Challenges Facing Mobile Apps Developers

Smartphones everywhere! Nowadays, I don’t see anyone who doesn’t have a smartphone or doesn’t desire to have one. With the plethora of functions that smart phones are able to perform, the world will be able to do away with desktop PC’s and laptops. What led to the popularity of smartphones is the need to use the internet on the go. No wonder marketing guys want to make the most of this trend by using mobile advertising.

mobile apps developer

However, mobile advertising is still in the evolution phase and there is still a lot to be discovered. Unfortunately, mobile application development is struggling to meet the challenges of both advertisers and publishers in this regard. Below are some of the major concerns that keep pestering mobile apps developers till date:

  1. Fill Rate: The Ad inventory is one of the most perishable commodities for a developer. However, there are times when part of the inventory remains underutilized.  If a developer is unable to serve ads to visitors,  impressions can never be acquired. As a result of this, the fill rate continues to be one of the top challenges for app developers.
  2. Trade Off: There is an increased emphasis on enhancing user experience. However, it is a deep concern for developers and apps publishers if inserting ads for monetization can place ideal user experience in trouble. Who would want to show an ad for a Valentine’s day gift to a man who has lost his fortune to pay alimony for a late divorce.
  3. Retention: Mobile apps publishers often whine about the revenue generated from mobile ads. However, I am of the view that they are giving up the criteria for ideal user experience just to incorporate ads. This could result in loss of users.

Written By

Blog produced by Amrita kapoor, Professional copywriter for Fusion Informatics provides information on Android Application Development, Mobile Application Development and more.

1 Comment

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like

Mobile

There are a number of ways to build profit model for mobile app and mobile ad networks are one of them. In this article,...

Blogging

The evolution of entertainment has gone through many iterations, and now modern TV has internet connections to browse channels for hours. Every TV program,...

Mobile

Do you want to improve the engagement of your app? Here’re 3 proven personalization techniques that will surely help you to boost engagement of...

Mobile

Mobile