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Advanced Guide To Broken Link Building

You may have heard many web developers and marketers talking about using broken link strategies before and wonder exactly what this type of strategy may entail. In this article we will explain what a broken link building strategy is and how you can work to build your own backlinks using broken links.

Why you need Backlinks:

Any website will have a vast amount of competition online for viewers and search engine traffic. The only way that a website can remain competitive is if they are willing to work on online exposure. Proper link building is a great way to build search engine results, convert new viewers and also work to generate new sales leads for a website.

Many web developers will regularly dole out hundreds of dollars in order to help build backlinks or they will work with publishers to trade backlinks. Whether you are running your own website and require them for internet marketing, or you are interested in delivering customers to an affiliate to earn money, backlinks are an indispensable tool.

Dead links and Backlinks:

Across the internet there are websites going down and being edited every single day. Web content can be moved, taken down bought and sold and as a result links that we may have placed in web content or that we may see on the web, will not last forever. When you click a redirect link on a webpage you are normally directed to a new page. When there is no page to display however, the web browser will simply load an error page or blank page. This is a backlink that we regularly refer to as a dead link.

It is in a web developers best interest to avoid putting dead links on their page. Web developers are interested in presenting accurate information and many webmasters leave links on their page as a means to drive affiliate traffic.

Affiliate traffic links:

Affiliate traffic links are generally put into web content in order to advertise or promote a product or webpage. Webmasters are able to receive a small commission in most cases, if they are willing to link through to a product on their page and have the visitor from their page that clicked the link, actually convert to a sale. Web masters can find these affiliate links through a variety of sources including amazon as well as on websites such as commission junction. If an agreement can be met, a webmaster can earn serious money simply by redirecting their readers to a product or service on another webpage.

How to use broken links:

If you have a product, service or website that you would like to to drive more visitors to online, you can work to do so by establishing your own affiliate plan. If you can identify a niche website that has web content talking about products that are similar to your own, feel free to search this webpage for areas you could request links to your content, or dead links to similar products. From here you can contact the administrator of that website and establish a deal that will get your links exposure on that website.

Some web developers are simply happy to fill dead links on their website, while others will ask for a small monetary compensation agreement for displaying your link.

If you are an affiliate marketer you can develop the same type of strategy using a small squeeze page.

Affiliate marketing and dead links:

Creating a squeeze page for a product that you are interested in becoming an affiliate marketer to is an amazing way that you can work to generate more commission. Affiliate marketers will create these small sales pages with multiple links to ensure that it is their affiliate link generating traffic and sales on an affiliate website.

By utilizing the same strategy and using dead links to link back to an affiliate squeeze page you can ensure that as an affiliate marketer it is always your redirect link that is earning the commissions. You can seek out dead links and promise the webmaster with this missing or dead links a small percentage of your commission, or with a little digging you can seek out webmasters who are simply interested in fixing dead links on their page.

How to find the broken links

There are some great tools at your disposal for seeking out these broken links in your own content as well as websites in your niche.

  • Google alerts: You can program Google alerts to let you know whenever website content is released on very specific topics. Check new websites as they are published to jump on opportunities for backlinks quickly.
  • Chrome browser extension: Link checker is a great extension for chrome that makes it very easy to check for dead links on every page that you visit.
  • Cognitive SEO: This is an advanced SEO software that will allow you to very quickly check backlinks on a page and filter them by authority. Saving links for later as you scan through pages will also help to increase your productivity.

As you can see seeking out broken links for backlinks is an excellent way to promote products online. By utilizing this broken link strategy you may be surprised at the amount of high authority backlinks you can generate without spending a dime.

Written By

Brad Traversy is a web developer with Tech Guy Web Solutions in Boston Mass. Brad specializes in open source web design & development with technologies like Joomla, Wordpress, Custom PHP applications and MySQL.



  1. harshi

    June 20, 2013 at 8:25 pm

    Wow a very nice post about brokn inks and its prevention ! i like it persnally !

  2. FrankCern

    June 20, 2013 at 10:17 pm

    Brad, thanks for the tutorial. I never knew about the broken link strategy until today. Very creative I must say.

    • Brad Traversy

      June 21, 2013 at 5:52 am

      I am glad that you liked my post FrankCern. Thanks

  3. James

    July 2, 2013 at 11:43 am

    Nice post about broken links,

  4. Greg

    January 28, 2022 at 3:03 am

    Awesome post and such a phenomenal information that you provided for us. Thank you kindly for it.

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