Given a choice, people love to watch videos rather than read content. Over the years, video marketing has picked up, making it one of the important digital marketing trends for 2020. The reach of videos is far better if you compare it with written content. And well, videos have an important role to play in search engine optimization.
If you don’t optimize your videos, they won’t rank higher in search results. Video content appeals to mobile users and people from all age groups. It also engages lazy buyers, so your focus should be in the right direction.
Why Should You Optimize Video Content?
Videos are a form of great visual presentation, so people love to watch them. By optimizing video content, you’ll be able to convert leads into sales, thereby increasing the conversion rates. It can also help build trust and boost your brand’s credibility.
Google and other search engines prefer websites with videos. There is a 53% higher chance of your website showing up in a search if you have a video embedded on your site. Videos help explain things in a better way to your consumers. With video content, you’ll be able to promote and increase your social share. It can also be used in email campaigns and marketing.
If you are planning to optimize your video content, then do follow these 7 important tips:
Focus on Content and Mobile Optimization
If the content is not interesting, it won’t hold the interest of the people. The content should be relevant to your blog or your brand. Video content should hold value so that people share it on social platforms. The content should be informative, organic, and engaging enough to attract your audience. So, focus on the content to increase brand awareness.
Another feature to consider is mobile optimization. According to the latest SEO trends, optimizing videos for mobile and other gadgets is important. Even search results consider websites and mobile-optimized videos. Plus, more than 67% of people use a smartphone for watching videos, and the number is growing each day. This makes mobile optimization for video a must.
Focus on the SEO aspect
If your video is not SEO optimized, you won’t get that reach. Implementation of SEO strategies can boost user engagement. Keep the title of your video crisp and short, as that’ll attract more attention. Add all the relevant keywords in the tags and title of your video.
It’s easier to rank highly in search engines if you use relevant keywords for video optimization. Add a playlist of previous videos to your blog or channel. This will increase the user’s time spent on your channel or Vlog. Your video should have great appeal as well.
Include a Call-to-Action and Educate Your Audience
Your marketing videos should have a call-to-action that invites a reader to take further action. The call-to-action feature can include visiting a new website or signing up for a newsletter. But, this should be done indirectly. Also, the content of your video should inform and educate your audience.
If the video does not educate your audience, then the viewers won’t be interested in sharing it. To make your video content more powerful, you must focus on information, tips, and advice. A promotional video is good for marketing. But, if you are creating a video from an SEO perspective, it’s important to have the right elements.
Focus on the Introduction, Title, and Length
If you don’t create a video that interests a person in ten seconds, then it’s of no use. The introduction should be so good that it should resonate with the person viewing it. An introduction should stand out and should be inspiring and informative so that a person watches the whole thing.
The title of the video should be catchy. It should stimulate or grab your viewers’ attention. You can use relevant keywords in the title if you need to optimize your video content for SEO. Relevant keywords in the title are more likely to show up in the search engine results.
Also, focus on the length of your videos. Keep your videos brief because online viewers do not have time to watch lengthy marketing videos. If it is a tutorial, then it can be longer. But, SEO videos need to be short in length.
Make Your Thumbnail Image Attractive
The video thumbnail is the first thing that a person will notice when it is indexed. The thumbnail is somewhat similar to the cover of a book. If your thumbnail is attractive, people will watch your video for sure. A video thumbnail should be compelling and relevant to the topic. It should be good to look at. Most people choose a random thumbnail from the video or an image, but that can be a turn-off for some people.
You can choose a separate picture relevant to your topic for the thumbnail. For example, if it is a cooking video, choose an appealing thumbnail of the dish you are cooking. This’ll surely entice people and increase your user engagement. Relevant thumbnails receive more than 30% of the higher pay rate as compared to random thumbnails.
Pay Heed to Video Transcripts
Do you know that video transcripts make your videos more accessible? With a proper video transcript, search engines can better understand the content of your video. Video transcripts make the crawling of your video content easier. You can get help from online platforms like Trint to create a video transcript of your own.
It is not a complicated process, so you’ll be able to create it according to your needs. Video transcripts help to boost your search rankings and increase traffic to your site. It creates many link-building opportunities for your site. It also lowers the bounce rate if the user engagement is high.
Choose from Multiple Platforms
If you are optimizing videos for SEO, then don’t restrict your videos to self-hosting. You need to upload your video on multiple platforms to increase its reach. Upload your video on the landing page of your website as that’ll help to increase the conversation rate.
Make your own YouTube channel and upload the same video to both, as it’s a major platform for exposure. Uploading a video on YouTube can also improve your overall rankings. You can also integrate your video into your social media pages to increase your reach.
There are many other video hosting platforms where you can choose to upload your video; the idea is to increase the reach.
You need to stick to the latest SEO trends for video content. But, you can’t solely depend on video marketing strategies because that could increase your competition. You can create a video with a new angle on a trending or relevant topic. This will give your video an extra edge over other videos that appear in search engines.