There’s more to running a successful business than buying and selling your products and services. Trust is everything to human experience and a fundamental parameter of maintaining the customer experience.
When there’s no trust, people stop collaborating. When you can’t trust a company, you stop doing business with it. So, using technology to build trust in a business is choosing proper practices to communicate your business’s brand personality.
This is true because people and businesses have never relied on technology as much as they do today. Besides, about 80% of businesses use at least one technology for their operations, like contact center services, privacy control, and security and reliability.
So how do you use technology to build trust with your customers? Let’s find out!
Improve Communication with the Contact Center Solution
Offering stable and more communication paths is a sure way of building trust with your customers. Every time a customer wants to ask, complain, or talk about your service/product, you should have ready measures to offer a quick response.
In the past, business lines kept ringing for employees to answer customers. But, presently, successful entrepreneurs are benefiting from implementing contact center solutions.
The highly reliable and effective contact center services help to enhance and streamline the customer experience. The customer contact center software enhances promptness and lets customers know they always have someone to talk to, building trust through transparency.
The online call center software offers communication platforms like chatbots, video calls, web chats, email sequences, messenger through social media, SMS, AI customer care, and inbound voice calls. Better still, there’s a bonus of 24/7 services that put your business ahead of those that don’t use this service.
By implementing contact center services, the communication platform of your business makes your customers feel comfortable and cared for. They have peace of mind knowing that they can reach out to you at any time and from anywhere whenever they need assistance. This level of availability in communication builds trust with your customers.
Provide Customers’ Data Security and Privacy
If you ask many online shoppers how they determine whether to trust an online business, a standard answer would be their privacy and security concerns. With online theft rising, most consumers fear making purchases online since they use personal information like credit cards to do so.
Consumers want a guarantee that their data is safe and closely guarded. Even information like a home address and phone number are at risk of disposal to malicious hackers who may want to steal your ordered packages.
As a business, it’s your role to ensure your customers are safe as a way of nurturing their trust. You can use cybersecurity software and train your workers on enhancing customer privacy and best cybersecurity practices.
Encourage Consumer Reviews
According to a survey, about 88% of consumers trust online reviews in their purchase decisions. A company relies more on its reputation than anything else. Besides, with between 0 and 100 positive reviews, which would you buy from? Exactly!
When loyal customers and brand ambassadors spread the word about your business, it helps position it in the limelight. Typically, consumers are likely to trust fellow consumers more than what you have to say as a business.
When you encourage customer testimonials and reviews, you demonstrate the value your customers place on your products or services. Plus, customer reviews and testimonials are a solid marketing strategy.
An e-commerce store allows a platform for customers to leave their reviews on your website. Still, you can ask your past and loyal customers to share their experiences and use those to create a testimonial page on your site.
Enhance Your Website Design
Most consumers don’t proceed to purchase on sites that are poorly organized. Such sites’ main issues are not navigation issues; they also come out as untrustworthy.
So, it would be best if you made your business website professional by ensuring it’s well organized and up to date. Your online consumers should have an easy time navigating through different products to find what they need. Still, ensure that your website supports mobile users to encourage shopping from anywhere.
Organizing your products on your website also ensures they display the right and accurate information. The product’s picture should be clear and as actual as possible to enable the consumer to read more about it from the photo details. You could post videos showing your customers how to use your products and services.
Lastly, check your website frequently to remove dead links and products that are out of stock or unavailable. Nothing is more frustrating than clicking on a product to buy only to find it unavailable for a long time.
Work On Your Content Marketing
As bloggers say, content is king! With relevant and valuable content on your website, it’s easy to create brand awareness, attract the traffic of new customers, and engage more with current customers.
Your content could be articles/blogs, videos, podcasts, and webinars to enhance your business’s social media or website. Preferably, videos and how-to articles are better for teaching your customers about using your products and services.
When posting, ensure the content is original, up-to-date, and informative to your target audience. With credible content, it’s effortless to build trust, enhance credibility, and validate your thought leadership in your particular industry.
By all means, avoid plagiarizing articles from other websites. While this breaches other companies’ copyrights, it can also destroy customers’ trust in your business.
Allow Opting Out
Notifying your customers of upcoming sales, discounts, and offers is a good way of marketing and brand awareness. However, allowing the choice of opting out goes a long way in building their trust.
Opting out option in your email subscriptions or promotional messages shows that you’re not forcing their loyalty to your business. It would also help to always seek permission from the customer first before adding them to your email list.
Just because you have customer contacts in your database doesn’t give you the right to use them. Always ask for permission before using their information to build trust.
A solid customer base requires trust and loyalty. And because the world is digital, technology is the best way to earn trust in your business.
Offering an excellent customer experience using technology is not easy or hard. It just takes basic knowledge of the best practices to use. Essentially, the goal is to sell your service/product to customers that trust you.
This way, it’ll be easy for them to return, thus winning their loyalty. You want your business to always be the first choice for your customers, not a backup option. When you achieve customer trust and loyalty, everything else falls into place.