Are you still in doubt about the power of social media? The truth is that millions of small and large businesses are already using digital marketing, and most specifically, social media platforms to market their brands and reach out to a large customer base.
As a startup looking forward to growing, it is never too late to reach out to a growth hacking agency, tap into the social media, and incorporate other contemporary marketing tools into your business.
This article shows you some five ways you can use social media to realize your marketing ROI and grow your small business.
1. Use content to generate leads
If you are starting an e-commerce business, the best place to get your first customers is on social media platforms like Facebook, Instagram, and Twitter. But how can you win their attention and get them to listen: it’s all in creating the best content.
Do some research to find out what most of your target customers or followers on social media would like to listen to, read, watch, and work on coming up with relevant content.
Create highly informative and eye-catching content to publish on social media. Lastly, do not forget to include links on the content redirecting your audience to your business. This way, you can increase your leads and conversion rates.
2. Appear at the top of SERPs
To grow your business online, you have to improve your search engine ranking first. Being popular on social media helps you rank at the top of most search engines, which directly impacts how many potential customers your business can reach online.
For instance, if someone will search for ‘bakery near me’ on their browser and your business appears within the first three results, they are more likely to click on your site.
Build a website with a higher domain authority to attract more traffic from social media platforms. Most consumers visit social platforms to search for your business before they can shop. Therefore, if you make your business appear at the top of search results and more relevant on social media, you improve your chances of increasing leads and growing your customer base significantly.
3. Build an Active Following
The most effective way to attract new clients to your business is by growing an active following on social media platforms.
Start by doing some market research to find out where your target audience spends most of their time online. With some insights on where your customers are found, you can develop a marketing strategy that targets them.
Have an intrinsic knowledge of what your customer expects from your business, and then create content that they can relate most. This way, you can improve your appearance on organic search, and possibly drive more potential leads to your business.
4. Use paid promotions
You can use paid promotions such as Facebook Ads and other PPCs to drive more traffic to your business and promote your business. With the right metrics on when your customers are most active on social media, come up with a targeted market campaign to inform them about your products and services.
Always ensure you use data and facts to win your customers’ hearts. You can use customer acquisition tools to convert someone to a potential customer in less than 48 hours. Investing some money on paid digital real estate is worth a shot because it helps grow your business reputation and brand online.
5. Interact and engage with your customers
If you want to become an industry expert and establish a brand in your market, start interacting and engaging with your audience on social media. Most customers remain loyal to a brand that interacts with them on social media.
Some of your customers may ask questions about your business on social platforms, and once you are active, you can respond to them. Engage in dialogue with your followers on social media and grow your customer base quickly.
Social media provides infinite opportunities for small businesses to grow. There are many ways you can harness or leverage social media to grow your business, and the five we have mentioned here form the core of it.