We live in a world where constant technological advancements are the order of the day. This can be seen in all areas of life, from education to business. It therefore makes perfect sense that a savvy business person would change with the times. In this article, we are focusing on how a business or entrepreneur can successfully incorporate in-app advertising into their mobile apps.
It is true that consumers love mobile apps. However, it is important that you remember the following if you plan to include in-app advertising into your mobile application: in-app ads should not interfere with the normal usage of the user’s mobile phone and should have some relevance, as far as their unique taste and preferences are concerned. This means that you should not annoy your users with mobile app advertising. Research has shown that many of the mobile ads on apps tend to be a source of nuisance to the users and just end up ruining their entire user experience. However, this is a predicament that has mostly befallen those marketers who are not patient enough to come up with a proper mobile advertising strategy which can fully work to serve the needs of the consumers. What drives these people is the desire to make money, regardless of the expense to their consumers.
Mobile advertising is very dynamic and will keep changing; the new ideas in technology keep flowing. You need to make sure that you have the right techniques at your fingertips. Here are some of the tried and tested tips which you can put into use so as to achieve a successful in-app advertising program within your mobile application:
1. Do not be in a rush to advertise
You should never advertise to a particular individual using your app too early. Users are not as welcome to the idea of seeing ads the first time he or she downloads your app. A better strategy is to first captivate the user and let them see the value of your app before introducing ads. It does not matter how amazing your advertisements are, if you can give your users a few days to get to know your app before displaying ads it will help you retain users. After this time, you can start to display ads in stages, slowly acclimating users to your advertising program. Users understand that developers need to make money and by introducing ads in this fashion it allows users to first get hooked on your app.
2. Remember to include video
Currently mobile video has taken over apps. One great thing with videos is that they are very engaging. Consumers are more likely to buy a product after watching a video about it. However, the video should not be included in such a way that it plays automatically in the app, as many users find this very irritating. It is better to let the user decide whether or not to play the video. Users appreciate that you let them make the choice. Not only will these ads be more effective if you give the user the option to play they will also not turn users off when it comes to your application. Auto play videos can chase users from your application.
3. It is rude to interrupt
You should always get your timing right when it comes to displaying your advertisements. In-app ads should be able to fit into those moments that the consumer is free and not doing a specific thing within your application. For instance, in gaming apps, it’s recommended to show ads only when the game is completed or paused. This will offer better user experience. No user wants to be distracted by annoying ads during gameplay.
4. Try to keep them simple and only give the relevant pieces of information
When it comes to in-app advertising, simplicity is the utmost sophistication. Most consumers will never have the time to go through long sections of writing. They would love to have something that is short and straight to the point. You should try to only include the relevant pieces of information. While you may be used to displaying more content in your digital ads designed for desktop remember that laptops and desktop computers are in a position to accommodate more information,however, it is a different story when it comes to your mobile phone.
Remember than with in-app advertising, just like advertising in general, that it is all about context. Always be sure to supply the consumers with those pieces of information that are likely to be of interest to them. Do not try to tell them about things that they really do not care about; otherwise you may just end up turning them off and make them leave your app for good. Simplicity should also be evident in the kind of words you decide to use. Know your target audience well and the kind of language that is likely to appeal to them.
5. Have room for making improvements
Keep trying out new ideas. With mobile advertising, you have access to a lot of data. This is what puts it ahead of other advertising models. Try out all the aspects of the in-app advertising experience and see for yourself what happens. It does not matter how small and adjustment is, anything can always be worth testing. Remember not to assume anything. The users may be very interested in a simple adjustment you are about to ignore if you aren’t willing to test and continually work to improve the effectiveness of your program.
Mobile ads ought to be brief, interactive and tailored in accordance with the needs of your users. Otherwise putting ads in your mobile application may jeopardize the customer’s user experience. Using in-app advertising best practices as well as effective integration techniques can be beneficial to your business and improve your customers’ user experience.Remember that your ads should be carefully targeted, thoughtfully timed and integrated into a well thought out user experience. Your users will only click on ads that are of value to them.