It’s almost considered mandatory for businesses in today’s day and age to have a website. It doesn’t matter if you’re only doing business in your local area or if you’re trying to attract an international customer base, you’ll need a domain for customers to visit so they know that you’re a legitimate company offering real, quality services and products.
Since there are over 1 billion websites on the World Wide Web, it can be difficult to make your homepage stand out. Here are 5 valuable tips:
Use Video Content to Give Your Brand More Personality
It can be difficult to design your website to look professional and modern while still finding a way to engage your audience and keep them on your landing page. One great strategy that will both increase your search engine rankings and engage your audience is to put video content on your landing page to introduce your company.
The video doesn’t need to be an action-packed flick full of great production and graphics but it does need to be likable and showcase the personality of your brand. Come up with a broad message you’d like to send to anyone right as they land on your page, use catchy titles, and get your message through so you can relate to your target audience.
Get in Your Domain
Many business owners who are making their own website for the first time don’t really understand how important getting the right domain is. A domain is a big part of your website branding. You definitely want to recognize the importance of getting your official website a dot-com domain if you want to look like a credible business. You may need to get creative to find a name that’s not taken, but you’ll stand out with the dot-com extension. You may also want to get more a specific domain name; for example, you could get a “.boat” domain extension from a site like Dominion Domains if you have a boat business or have a boat hobby site.
Constantly Update Your Webpage Content
You can’t just create a domain that people will remember and do nothing with it. Sure, you need to have headlines, subtitles, and the basic ‘about us’ content, but you should also have a section where you can inform your readers about industry related news and more. Keep the content fresh, add new articles, and always ask for subscribers.
Switch Up the Layout of Your Site
Use Infographics to Illustrate a Point
If you simply put loads of data on your landing page, it’s going to look like a jumble of numbers. You need to make whitespace on the site your friend and design some infographics so that you can inform your users in a simple and organized matter that’s not overwhelming. By combining the data with simple graphics, it will compel the visitor to read.
You may be an expert in your industry but that doesn’t mean being an expert in web design will come quick. Many business owners have spent years with trial and error to find the right formula. Consider these tips and you’ll have a head start to make a stand-out.