Over recent years, the chances are you’ve heard of an emerging technology known as artificial intelligence; or AI for
short. Artificial technology is the next step when it comes to digital products and innovation, and there’s no denying it’s going to completely change the world as we know; whether that’s for positive or for worse.
Nevertheless, AI is available right now for businesses around the world, and it has many practical uses that can help your
business grow and scale like never before. Not sure what AI can do for you? Check out these five excellent uses you need to know!
#1 – Boosting Efficiency in Your Business
To cut a long story short, AI technology can help you improve any area of your business through detailed processing or carrying out a task with no errors in no time at all. When it comes to growing your business, one of the most important things you’re going to need is efficiency, and this is precisely what AI provides.
AI can carry out pretty much any task you want (and definitely will be able to soon) with lightning fast speeds and functions that would have taken employee hours, will take mere seconds. This means any growth you want to accomplish can happen rapidly.
#2 – Optimise Your Customer Experience
Of course, when it comes to growing your business, one of the most essential areas you’ll want to focus on is your customer experience. This includes how well your customers can interact with your business, and how excellent the service is.
“Using AI technology, you’ll be able to optimize all aspects of your customer experience to ensure you’re offering the best you can. For example, AI can manage your emails and send them to certain employees or departments who will be able to give the best and most beneficial response” shares Ben Day, a tech writer for Australia2Write.
If you’re on social media, you can also implement chatbots for customers to talk to when they have basic questions to ask like the price of a product or the opening times of your business. The better off you can make your service, the more likely you’ll be to grow quickly and effectively.
#3 – Eradicate Human Error
Let’s say you want to search every single backlink your business is currently using, and you want to judge the effectiveness to see which the most used link is, and most beneficial, over the last 73 days. You could set up an employee to organize and carry out this task; but unfortunately, the evitable human error means you’ll come across a mistake.
However, AI is accurate and precise, and since it’s run using computer systems, it can carry out these tasks with complete computer precision, meaning you can completely eradicate errors in your growth process and strategy development tasks.
#4 – Spending Less on Employees
Not everyone will be happy about this, but there’s no denying AI is going to help you reduce your employee costs in the long-term. Whether you’re paying people to look through your analytics and data, or even replying to basic customer emails and queries, these are all things AI can effectively achieve.
Because AI is getting better and better every single day, the effect and results that an AI can bring to your business are getting more and more effective, and you won’t have to spend so much on employees, but rather a one-off payment for an AI service.
#5 – Improving Your Business’s Security
“Think about how much of your business is currently online and how much of your own data, plus your customer’s data, you
store in your computer files, in cloud storage, and on your hard drives. All this sensitive information is vulnerable to attacks from hackers, viruses an internet users who have malicious intent” explains Mark Harris, an AI specialist from Next Coursework and Brit Student.
However, new and continually improving AI-driven security measures are being developed and implemented by businesses around the world which are sued to bring a whole new level of security deemed previously impossible.
As your business grows, you’re going to need to consider your levels of security and how you protect yourself, your business and your customers from threats to their personal information and privacy.
As you can see, there are plenty of benefits that AI can bring to your business when you’re planning to grow and expand. There are many options now, and they’ll be so many more in the future, so make sure you’re watching this space!
Emily Williams works as a passionate technology specialist and writer at PhDKingdom.com. She loves getting engaged with the readers who are seeking digital media related information, startups, brand development, and personal growth. With more than five years of experience, she enjoys supporting smart people to achieve online success.