“The best things in life are free.” This saying also applies to developing your online store!
Indeed, some of the best tools you can use to market your online shop are free.
There are certain aspects of your business you cannot run by yourself. Automation allows you to leverage technology to ensure that your business is running even when you are not around. Tools make automation possible.
“Because your eCommerce store operates around the clock, it is important to put systems and tools in place that allow your business to keep running even when you are not,” says Ascensor about automation. “Good business means acknowledging you can’t do it all and implementing strategies and support that allow you to be in the parts of your business that require your personal attention, while those other areas thrive in the hands of those tools and team that are better equipped to produce results, both within traditional business hours and beyond,”
Here are some useful free tools you can use to promote your online shop:
Rafflecopter
Want to run a giveaway? Rafflecopter is here to help.
This tool helps you launch and run a giveaway on your site even if you do not have any advanced technical skills. The tool has several customization options, and you can choose a theme that complements your brand.
The tool is being used by thousands of companies and can scale easily according to your needs.
It is easy to set up a campaign here, and you will not have any problems using the tool. They also have an incredible support team.
MailChimp
Email marketing is essential if you are going to succeed as an online business.
To succeed at email marketing, you need a reliable partner like MailChimp. MailChimp allows you to run free email campaigns up to 500 subscribers.
You’ll have to switch to a paid version after you collect more than 500 subscribers.
With MailChimp, you can quickly create campaigns, automate the follow-up process and get detailed reports of how your customers are responding to your messaging.
You can easily connect MailChimp to an online shop on Shopify, Magento, Bigcommerce, Volusion and Woocommerce.
Survey Monkey
Survey Monkey helps online businesses run surveys on their sites or email campaigns to get buyer insights. A well-executed survey can give you valuable information on what your customers and want or need.
Survey Monkey’s free plan comes with the ability to post ten questions and get 100 responses. It also includes standard email support.
You can upgrade to a paid plan as your needs increase.
Hootsuite
You can use Hootsuite to schedule posts on social media channels to help promote your brand and products.
The posts go live on the designated social media platforms at the appointed times. This means that you can block time to write and schedule all your social media posts, and so you do not have to log into a social media profile every time you want to post something.
The tool will save you much time and will help with your productivity.
The tool comes with several features including detailed analytics to help you understand the performance of your social media marketing campaigns.
Riffle by CrowdRiff
Building a successful online business involves building solid relationships with customers and influencers in your industry.
Riffle will help you engage Twitter users, find influencers in your industry and make deep connections to advance your business and brand.
The tool is a free Chrome extension and integrates well with all Twitter platforms.
Conclusion
Using free tools is good, but you should not let them drive your marketing strategy.
Start by developing an effective marketing plan and then evaluate which tools can be used to advance the project. You can also use tools to take care of repeat tasks and to automate business processes.
Content marketer during the day. Heavy sleeper at night. Dreams of non-existent brass rings. Writer by trade. Pro wrestling fan by choice (It's still real to me, damnit!). Family man all the time.
