Even though we are just at the beginning of a new year, it is already time for you to start preparing your website for the holidays that are coming. The reason for this is that it’s basically never early to begin developing your holiday SEO strategy because you want to be fully prepared once Black Friday, Cyber Monday, and of course, the major holiday – Christmas, come knocking again at your door. These periods of the year are when your sales are going to peak so it’s crucial that you have a top-notch website, both in terms of its front-end and back-end.
As you probably already know, getting a great ranking on Google isn’t something that’s going to happen overnight. Furthermore, you are aware of the various factors that affect your ranking, and how algorithms tend to change as time passes by. So, you need to start working on getting everything right as soon as possible, so that when the holidays come, your website is at least on the first page, and you’ve got a website fully customized for your holiday customers.
Perform a website audit
For starters, you should do an audit of your website. Basically, it’s all about checking its contents, and finding out what’s working well and what needs to be fixed. Of course, one of the most important audits that you will be doing is an SEO audit. You are going to check your website’s speed, see if there are any broken links, and perform an overall analytics overview.
You can do this if you are familiar enough with Google Analytics. There are other tools too, both free and paid. The downside of the free ones is that they will give you a basic overview and the number of crawled pages is limited. If you pick a paid plan for a tool, you will be able to perform a comprehensive audit.
Optimize holiday season landing pages
The next step is to create landing pages with the specific purpose of serving the holiday needs. You can also update the ones that you already have for the same purpose. Of course, SEO is what you need to think about the most. Search engines take some time to go through your links and locate the ones that are made specifically for the holidays, so you need to do this at least a month before the holiday season begins.
As for the pages that you already have and want to improve, you should alter the titles appropriately as well as meta descriptions. You can also repurpose your old content by doing the same thing. It is also very important that all your crucial product pages have properly structured data. This includes having the best snippets that will appear in search results and tell everything that a customer would want to know about the products.
As for repurposing content, you should update all the relevant details, and of course, change the year. If you’ve got a Christmas guide for this year, there is no need to create a whole new one – you can update it for 2019.
Optimize for holiday-specific keywords
If you ask anyone who is knowledgeable about the matter, such as experts for SEO from Brisbane, you will know how important it is to come up with a good keyword campaign in order to get more website traffic during the holidays. Here, it is important to be as specific as you can in relation to your industry and niche. Next to that, you need to go for the terms that are searched for the most. When you know what these keywords are, then you will be able to cleverly use them on your pages and lead your audience to your best products. If you’ve got a blog (and you should), your posts should make use of these keywords too. The same goes for social ads.
There is a variety of platforms that were made particularly for the use of searching for relevant keywords. These include famous examples such as SEMrush, Google Suggest, Google Adwords Keyword Planner, Keyoword.io, Ubersuggest.io, LSI Keyword Generators, SpyFu, and so on. You can make a specific search for each of the upcoming holidays in order to get the best results.
Make use of social media
It almost goes without saying that social media is crucial for your holiday SEO efforts and sales. Just think about Pinterest and its wish lists. Pretty much every Pinterest user has one, and you should do your best to get your products on those. You will also get to draw more customers, as a lot of people are inspired by others’ wish lists. So, as a result, your sales are bound to increase.
As for the aforementioned pages that you’ve optimized for the holidays, you should share them on Facebook and Instagram. Remember that people simply love top 10 lists, so make sure that you come up with those.
Furthermore, creating holiday gift guides is quite valuable to your audience, so you should make them and share them wherever you can. Come up with a categorized gift guide, so that your website visitors can have a clear overview of all the types of gifts that you have on sale. Some of the world’s most famous businesses, such as Huffington Post and ELLE have used this tactic quite effectively.
The holiday season is quickly approaching, and it’s high time you’ve started coming up with the best possible SEO strategy. It’s the time of year when customers will be crawling the internet for the perfect gifts, so you need to make sure that you are at least on the first page of the search results, and that your site is properly optimized for visitors.
A website audit is the first step, as you want to make sure that there is nothing wrong with it so that its experience isn’t ruined once a whole lot of people visit it. Then you should optimize appropriate landing pages, make sure that your pages contain keywords which are highly relevant and searched for and make the best out of your social media channels.