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4 of the Hottest Trends in Marketing

In 2020, there’s a new marketing trend coming out every day. It makes sense, as our social media-driven world is constantly changing. But it can be hard to always keep up with the latest trends.

As a business owner, it’s important to know what the latest marketing trends are. Otherwise, you run the risk of falling behind your competition.

Below are 4 of the hottest trends right now in marketing.

1) Cross-media Marketing

Cross-media marketing is just what it sounds like. It involves using different media forms to get your message or product across to people in more than one way. For example, a company might launch TV commercials, YouTube videos, Instagram ads and paid search results all at the same time.

There are two advantages to this method:

  • By casting a wider net you will reach as many people as possible.
  • People are more likely to remember a product or service if they see it multiple times in different formats.

2) Movement Marketing

Movement marketing is a little more abstract. The idea is for a brand or product to trigger a ‘cultural movement’ and then become the lead representative of that movement.

One example is the “Real Beauty” ad campaign by Dove. These ads featured women with extra weight, cellulite, and wrinkles promoting beauty products. This is in contrast to the standard of thin models decked out in make-up promoting these kinds of products. Because these ads went against the grain, they stuck in people’s minds. Dove started conversations about self-esteem and body image. People would talk about the ads the next day at work. As a result, Dove promoted a product and a cultural ideology at the same time.

This may seem like a new style of marketing. It’s true that the world of social media has greatly increased the use of movement marketing. But agencies like StrawberryFrog have been using movement marketing for a long time and continue to lead this trend today.

3) Viral Marketing

Viral marketing is well known by anyone that uses social media these days. You’ve probably heard of the term “going viral.” Basically, this is achieved when your product reaches beyond your target group and instead of the general public.

A good example of this is the Baby Yoda craze. It’s hard to check your social media feed without seeing some sort of meme or advertisement using Baby Yoda right now. Disney used Baby Yoda as a way to go viral and sell their new series to thousands or even millions of people.

It can be difficult to keep up with the latest trends. But if you create the right “viral moment,” your product or service can reach a worldwide audience overnight.

4) Cause Marketing

Cause marketing is when you attach your brand to a cause. Major examples include having a portion of sales go to a charity or non-profit organization. A hugely successful example of cause marketing is the companies associated with the Susan G. Komen foundation. This is the Breast Cancer Foundation that is known for their pink ribbons. There are all kinds of companies that sell pink versions of their products, with a portion of sales going to breast cancer research.

This method of marketing is effective because it gives buyers an extra incentive for buying a product. Not only do they get what they want, but they also help someone in need. It’s a win-win situation for everyone.

Bottom Line

There are all kinds of different marketing methods out there. It’s important to pick one that best fits the needs of your company. That way, you can be sure to get your product or service out to as many people as possible.

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