Every modern business today knows the importance of presenting your brand in front of its target audience. With more than 3.5 billion Google searches happening every day, it’s evident for any business to come online where their potential customers are.
Though having a website is the first step toward digital marketing, it isn’t enough. You have to leverage search engine optimization(SEO) and search engine marketing(SEM) to outrank your competitors to be the first one that your target audience notices.
Many businesses often underestimate the power of SEM due to a lack of its understanding. Thankfully a paid search agency can help you optimize your website and display your ads on relevant platforms like search engines, social media, and other relevant websites. Though SEO and SEM have their own set of benefits, paid search advertising can be your greatest asset if used correctly.
In fact, here are four surprising benefits of paid search advertising that you should know.
1. Highly targeted audience
One of the major benefits of paid search ads is that it enables you to show your ads to a highly targeted audience, thus increasing your likelihood of conversions. If you have a clear understanding of your audience, you can micro-target your audience to maximize the effectiveness of your ads.
Whether you want to create awareness of your new product or service, sell more products, or want to expand your email list, you can customize every ad campaign to target different audiences.
The dedicated campaign manager from the paid search agency researches various keywords related to your product or service and bids on them to improve targeting. On top of that, various ad targeting tools help to further granulate the targeting based on location, language, devices, time of visit, and the previous websites you target audience visits.
2. Quick Results
Time can make a big difference to advertising campaigns. That is why paid search campaigns benefit businesses that want quick results. Unlike SEO, paid search gives you the results in a very short timeframe. SEO techniques require several months to show visible results, while paid search ads are immediately displayed on search engines once you launch the campaign.
Additionally, it takes only a few hours of research and brainstorming to set up and launch paid search campaigns. You don’t have to deal with ad creatives, pictures, or videos. That is why many digital marketers prefer paid search campaigns over other strategies.
It’s also important to understand that though paid search campaigns are quick to set up, optimizing them over multiple iterations takes time. You also need to monitor the campaign and make changes if you aren’t getting the expected results.
Paid search platforms like Google Ads are performance-based. It means you only need to pay when someone clicks on the ad. You don’t have to pay for the visitors who don’t engage or click on your ads.
On top of that, there are no minimum spending requirements, so you can bid whatever you want. Just make sure you understand the keyword competition and average bid on the keywords. That is why paid search for small businesses with limited marketing budgets to get better ROI on their advertising campaigns.
4. Measurable results
One of the major advantages of paid search is that you get the data to know whether your advertising efforts are worth it or not.
Paid search platforms offer you great insights into your ad performance so you can understand which ads perform well and which are not. You can also track the performance for specific goals such as ad clicks, ad impressions, form completions, etc. The measurable results help you optimize your ad campaigns by allocating more resources to the keyword that is performing better.
Paid search advertising is undoubtedly an effective way to market your product or service. As digital advertisers have years of experience running successful paid search campaigns, it’s always good to hire a paid search agency to ensure maximum performance and the best results.