It’s already halfway through 2022, and your mobile app is still struggling to achieve a good conversion rate. Don’t worry! It’s never too late. Many mobile applications you see today were once battling with the falling conversion rate.
However, they study the market well, follow the set of strategies wisely, and achieve what they stand for today. If you’re interested in knowing the ways that help top brands achieve a better mobile app conversion rate, keep reading.
Then be with us right till the end, as we’re about to uncover 30 Proven Ways to Increase Your Mobile App Conversion Rate in 2022.
Easy-peasy Onboarding process
Every forcefully integrated extra step in the onboarding process is a reason for the falling conversion rate. Customers hate prolonged installation and other related functions.
Streamlining such a process can increase the conversion rate and require less time for customers to come on board. The following are the steps that need to be streamlined to increase the conversion rate.
- Payment gateway integration
- Security features
- Response time
- Sign-up forms
A First Impression Is Everything
A first frame at the app store can either break or make customers’ mood to download the app. You just have 5 seconds to make a good solid impression. Think about the best way you can design to engage customers to install the app within the duration. Put yourself in the user’s place and see what motivates you to download the app.
80% of customers that stick with the app store frame for more than 5 seconds will install the app.
- To optimize your app for Google Play, consider optimizing feature graphics
- Focus on optimizing the first impressions gallery for the Apple app store
Create Distinct strategies for iOS and Google Play
The Google Play Store and the Apple Pay Store are two different app stores. Therefore, their layouts are very different. To increase the conversion rate, a different approach must be created for both platforms.
The Google play store concentrates more on the feature gallery. On the other hand, the Apple app store showcases key features through a gallery of screenshots.
One benefit that the Apple store has over the Google store is the feature of displaying videos. That means you can provide more details about the application in less time.
Increase the Application’s speed
Patience is the key, but not at this moment. Fact: 70% of the customers say that if the app takes too long to load, they will permanently delete it.
What is the magic mobile app loading time? The ideal mobile app response time should be 2 seconds. A second more than two could be a reason for a low conversion rate.
We have listed some of the tips to improve application speed.
- Mobile-friendly theme
- Enable browser caching.
- Cut down on non-essential features.
- Use data templates.
- Compress images
Create a Strong App Video
Videos are the fastest way to inform your potential customers about the application.
Did you know that a good app video can increase CVR by up to 40%?
Things are very simple in the Apple app store compared to Google play. Since the app preview feature is autoplay in the Apple app store,
So the chances are the majority of the customers who click the app from the listing will see the video. However, the quality of the video determines how many viewers will install the app.
Tip of the day: The average video watch time on IOS is 4–6.5 seconds. Try to deliver the message in the first 4 seconds.
Customize Your App on Each Platform
Satisfying the customer’s needs is the prime objective of any mobile app, regardless of the kind of platform. The two most widely used platforms/stores are the Google Play Store and the Apple App Store.
Understanding the layout, campaigns, and resources is important to individually focusing users on both these platforms. Thus, fulfilling needs will result in a better mobile app conversion rate.
Display Screenshots That Demonstrate the App’s Value
The first direct interaction between the user and the app is through the screenshots on the app store page. But you might be wondering what a screenshot has to do with the conversion rate.
The quality of the screenshot can make a difference here. If the screenshots highlight the benefits or USP, they can encourage users to download the app.
Optimize the App for Store Search
Ranking your app in the app store search is more important than anything else. To take the required action, which is always (download or install), you must make sure that your app comes first, or at least in the top five.
Natalie Stepanova of Apptica says: “The main tip here is to master your ASO [App Store Optimization]. The conversion rate naturally increases when the app gets the first position in search results.
Here is how you can optimize your app for top ranking in app store search:
- Start With a Descriptive Title
- Using Keywords Wisely
- Well, describe your app
- Use high-quality screenshots
- Include an App Preview Video
- Pick the Right Category
- Encourage Positive Reviews
Create and Monitor the In-App Funnel
As an app owner or developer, it’s indispensable to know the major sources of traffic, what motivates users to install the app, and what makes the user discover your product.
And all this information you can discover under one umbrella called the In-App funnel.
How does an In-app funnel boost conversion rates?
An “in-app funnel” is a broad term that covers different phases in a mobile app conversion campaign.
First, understand the In-App Funnel for your venture, and then work to formulate strategies to boost your conversion rate. Each stage has its own significant set of strategies that need to be implemented carefully and updated timely for maximum results.
Read More: How to Use Funnel Analysis to Convert More Mobile App Users
Retargeting
People who haven’t downloaded the app on the first attempt can be retargeted through the mechanism called retargeting.
It is an online advertising strategy to entice customers to download the app that they bounced off previously. Did you know remarketing can help you relaunch your app in front of 98% of visitors who don’t convert right away?
Write a compelling mobile app description
An engaging and appealing mobile app description can directly influence potential users to download the app. According to Burt Valentine of How to watch, “the first two lines can make or break a potential user’s mind to either download the app or ignore it.”
Two of the most common mobile app descriptions that you can follow:
- Factor of urgency to take action (exclusive discounts)
- Highlighting any accomplishment (awards or featured on a well-known website)
App Localization: Communicate to customers with specific needs
Prospective customers living in different countries can’t be targeted by a single strategy. This is because of the change in taste, value, language, and tradition. Implementing a single strategy might not be effective elsewhere.
Let’s understand with the help of an example. The mobile application you have built only serves customers that speak English. That means a French native speaker who doesn’t speak English can’t use that app. That will result in a low conversion rate.
To receive a similar response, the best practice is to focus on regional marketing. Consider localization while developing your app. It helps you speak to a massive audience, eventually resulting in a higher conversion rate.
Take Localization One Step Further With Culturalization
Localization without culturalization will be half as effective. Besides languages, other cultural factors such as colors, values, and characters can be integrated through app design to turn on your customer’s mood.
According to a study, cultural variation will be more effective than language change if done right. That means you can achieve a higher CVR lift by designing your store to fit a specific culture versus just a literal translation.
Correct use of popups
A popping notification or message every 15 seconds or so can damage your user experience. forcing users to close the app without taking the desired action.
Someone never wanted to be a mobile owner. Contrastingly, the suitable use of popups can also boost conversion rates, but exactly how?
Make sure you keep the popups as few as possible without irritating the user’s engagement. Optimized mobile popups with an actionable message can increase your sales, grow your email list, and boost engagement.
Follow these tips while creating mobile popups:
- Don’t Occupy The Entire Page With Popup Ads
- Segmentation is your friend
- Give Users a Way to Close the Campaign
- CTA Direct and Clear
- Limit the information
Make customers part of your journey
Building a strong relationship with your customers is a key to growing your business. Strong relations can only be built if there is two-way communication.
Users are more than the receivers or someone who pays for your service or products. Indulge them to take part in app-related activities and motivate them to become a part of your experience.
Accept E-wallet Payments
Even the tiniest doubt can restrict customers from taking the next step further. The payment method is an important and probably the last step in the buying journey.
According to surveys, more than 24% of customers overturn their decision to purchase because of any issue, either non-availability or the suspicion of payment method.
To restrict customers from abandoning during this step is to ensure the availability of wallet payment methods like Apple Pay, PayPal, and Android Pay.
A Seamless User experience is everything
The only thing that ensures customer engagement with your app after the first interaction is flawless app functionality.
Alejandro Rioja of Authority Daily adds, “Provide your users with an unforgettable experience throughout their purchase journey and they will keep coming back to your app.”
Ensuring a seamless customer experience means making sure that every stage in the in-app runs smoothly, including
- Product browser experience
- Adding products to carts
- Check them out
- Providing product reviews
A simple UI/UX can greatly influence the mobile app conversion rate. A focus on first-sight interaction, an easy-to-navigate user interface, a vibrant app icon, and a detailed app offer description can all help to increase mobile app conversion rates.
Get reviews and ratings
Getting more downloads and more engagement for your mobile app without doing anything is impossible. Sounds strange, right?
Yes, you can achieve it by the positive number of reviews and feedback that customers leave after using the app. These comments and reviews help new customers figure out what is special about the app.
Moreover, the more positive comments you receive, the more installs you will get-which means a better conversion rate.
To stand out, Create a unique and memorable logo
The total number of mobile apps on the planet has now reached a massive 8.93 million. Imagine introducing your newly developed app in such large numbers. You might be thinking that you’ll be standing nowhere. However, this is not the case. A simple but memorable app icon that speaks to who you are can get your app to stand out from the crowd.
Make Eye-Catching CTA Buttons
A successful mobile app is not just about how simple the UI/UX is or how unique the icon is. It’s also about how accurately it directs the user to complete the desired action.
When it comes to leading users to complete the application’s purpose, nothing can do better than a highlighted, well-defined, and prominent CTA button.
Hacks to build a strong CTA button:
- Go light on a copy
- Utilize white space
- Use color wisely
- Remember the Placement Guidelines
- Appeals to Emotions
Experiment extensively with A/B testing!
Launching your application without any testing can put you in serious trouble. Make sure you perform comprehensive A/B testing for your wireframes, taglines, icons, and images. Performing the test will help you discover the problems that need transformation.
Check out the tools listed below for A/B testing.
- Optimizely
- Apptimize
- Taplytics
- Mixpanel
- OnmiConvert
Analyze Apps regularly to
You never know when the next update is coming to any of the app stores. Or they might have and you are still unaware of it. To counter the unnotified updates from app stores, you can keep up with the frequent functionality testing every week or two. Going with the flow of the market allows you to achieve an impressive mobile conversion rate.
Social media, the biggest platform
Approximately 4.70 billion people are now on social media, making it the most important traffic driver for any business. The correct use of social media can bring thousands of potential customers to your app. The only thing that you’ve got to ensure is a proper strategy and content; the target audience will be automatically attracted to you.
In addition, social media isn’t just for selling your products but also increases app downloads and customers can also share their experiences with others. All these factors improve the mobile app conversion rate.
Repetitive Messages Should Be Avoided
Nothing is more detrimental to mobile app conversion than old, repetitive popup messages. The user will not even think twice before uninstalling the app if the same message pops up again and again.
Make sure users get a new message every time they log in, encouraging them to continue the journey.
Offer Live Chat
Assisting customers at the right moment can increase the conversion rate. Generally, apps or websites that offer live chat support to users have a higher conversion rate. Customers can find solutions right away by just clicking the live chat option.
According to Campaign Monitor, “Adding a live chat feature on a website will typically lead to a 20% increase in conversion rates.”
Ads that grab attention
Meaningful, precise, and valuable ads can engage customers better than anything else. Mobile app users either make decisions based on the stars or the icon. Ads can play a positive role by attracting customers’ attention and motivating them to install the app.
Fix Broken Links, Images, and 404 Errors
Broken links, broken images, and 404 errors will not only halt all SEO efforts but will also hurt user experience.
A single broken image can disturb the user experience, decreasing the conversion rate. Detect and fix all the broken links and images with the help of the SEO tool. and also try to create friendly 404 error screens to improve the conversion rate.
#Marketing Enthusiast | CMO | Love Brand Promotion
