Nowadays, every company is striving to get maximum leads in the sales funnel so that their business can grow with more speed. Well, generating a myriad of leads is really essential, however, you can take the business forward by only converting them into new customers. This cannot be taken lightly because securing better lead conversion rate is the only way to achieve business objectives sooner.
To boost the lead conversion rate, it is paramount to keep the generated leads warm, which isn’t an easy job to do. That’s why most of the business owners take the help of a reputed lead generation call center.
Have a look at the below-mentioned pointers that would tell how to keep leads warm:
1. Connect on social media platforms
Of course, there is a high possibility that every time generated leads can’t be converted quickly. The best way to keep leads warm is connecting with prospects on social media platforms like Facebook, Twitter, etc. After that, sharing product-explainer videos, write-ups, etc. on such platforms can surely increase the movement of leads in the sales funnel.
If industry reports are anything to go by, connecting with potential customers on social networking sites increases the lead conversion rate up to 60%.
Therefore, if you are a business owner and willing to convert maximum generated leads, start sharing products/services-related information on social media sites in an attention-grabbing manner. Or you can cut all the hassle by simply contacting a reputed lead generation call center.
2. Optimise lead nurturing emails
Generally, businesses that prefer to handle the lead generation process often don’t get desired results in the end. It is so because they fail to keep their leads warm, and the most cited reason behind that is their ineffective lead nurturing emails.
This factor can’t be overlooked because if you don’t know how to nurture leads, there is nothing you can do to convert them. Hence, if you want to enjoy faster lead conversion, make sure that lead nurturing emails which you are going to send are up to the mark.
Here’re some suggestions that would help to optimise lead nurturing emails:
- Always ensure that email content quality is high.
- Create alluring subject lines.
- Add 2 to 3 CTA (call-to-action) buttons properly.
- Attach high-resolution images related to products/services.
By means of these suggestions, the email open rate is more likely to increase, and that means better odds of converting leads.
3. Build a strong content marketing plan
Generally, businesses create high-quality content and post it on the company’s site so as to increase the footfall of website visitors. From the business’s point of view, this is really a good approach. Apart from generating traffic, high-quality content can also help to keep generated leads warm. Therefore, it is significant to have a strong content marketing plan.
Here are some suggestions to keep in mind:
- Information related to product/services should be written in a simpler language.
- A fresh message should be conveyed via created write-ups.
- A guest blogging technique should be used for better content promotion.