Marketing your business, these days, are getting tougher and tougher. According to research, 80% of marketers believe that their lead generation campaigns are only slightly effective. This is not so surprising. The competition is growing and businesses need to step up their game.
Most business startups have limited resource and with starved capital, they desire to increase revenue by engaging in campaigns which they haven’t thought out well. As a result, they fail to achieve their goals. It is about time for a business startup to change how they play their game.
Here are some tips on how to work smart and boost marketing for your business.
Encourage Omnichannel Approach
Nowadays, it is not enough to use and maximize your efforts in one medium only. Customers buying behavior have changed and they won’t settle into one medium alone in accessing information about the product they are looking for. They could use laptops, desktops, tablets, mobile phone and even other offline media to do their search. It is crucial to be where your customers are. The media you choose should provide consumers with seamless, integrated experience.
However, an omnichannel approach could be challenging. Studies revealed that more marketers believe that omnichannel strategy can be very challenging. So as a startup where do you start? These are some tips.
Audience Segmentation. There are data you need to use to start your omnichannel approach. You need to determine your target market. Who are they? You need audience segmentation so you can understand your audience and you can build their profiles accordingly.
You can base your analysis in different demographics such as age, location, type of work and interests. Use your analysis to create a customized approach to your customers. For example, your analysis suggests that your target market may base their purchasing behavior on the technical specifications of products. Use this information to your advantage. Focus more on providing a set of good information to your customers and they will more likely to buy from you.
Aligning Goals In Different Channels. Now that you have been successful with customer profiling, you need to align different media into one ultimate goal. Make sure that everyone involves in your business operation understand your objectives.
Though different teams have different short term goals, you should be on the same page when it comes to your ultimate goal. Whether it is for lead generation, brand retention or something else, everyone should understand them fully.
When everyone fully understands your goal, you can start working together to come up with strategies to provide users with seamless experience.
Data Measurement. Measure your success. It is not enough that your strategy works; you have to know how well it works. Measuring data also allows you to discover new ideas based on those results. With this, you will be able to provide better omnichannel services to your customers.
Leverage Your Customer
Your customers are your business most valuable marketing asset. Consider them as a goldmine in your business. For business startups with limited financial resources, you can make use of your customers for your marketing efforts.
You can compete with big guys even if you are just a startup by leveraging your customers. Give your customers excellent customer service and they can be an affective referral source. The word-of-mouth is one of the most effective marketing campaigns which do not require you to invest financially.
A Nielsen’s Harris Poll Online survey shows that about 80% of American consumers seek recommendations from people they knew in purchasing products. Aside from the traditional word-of-mouth marketing, you can also encourage your customers to leave a review or positive feedback about your business online such as in social media, business listings or website testimonials.
Simplify Tasks, First Thing First
Marketing does not need to be complicated to work. Create a marketing framework that is suited for your business and your capabilities. As a small business, you don’t need to try everything out there. You have to figure out what works best for your business, prioritize and utilize them wisely.
Industries expand and opportunities are endless, it all is about the choices you make. As a business owner, you have to learn how to organize your business flow. Here are some tips.
- Learn to delegate tasks to the right people. Outsource if you must.
- Focus on one goal at a time.
- Create a timeline to fulfill other short-term goals.
- Encourage collaboration within your business.
Simplifying your marketing campaign will help you think better so you will be able to deliver a better service to your customers.
It is time to amplify your marketing efforts so you can compete with others. It is not enough that you work hard, you also have to learn how to work smart. As the competition gets tougher, working hard and working smart is essential to get a head start.