Connect with us

Hi, what are you looking for?


2012 Jobs: The Rise Of Social Media Consultants

Considering the difficulty in finding jobs in previous years, finding any job will be top of a lot of people’s To-Do lists of 2012.  Thanks to the advent of social networking in general, the increasing popularity of social media has seen a sudden increase in social media job vacancies. Consequently, the rise of social media consultants is one of the most unintended results of Facebook.

Before the emergence of Facebook, the very phrase “social media consultant” made little or no sense to the average person. However, businesses have now identified social networks as a credible way to market their products and services. Better still, private individuals are also now making a living advising companies and small businesses on how to better use Facebook and other social networking sites.

Today, the average social media consultant focuses on transforming organizations through social media by helping companies and businesses use social technologies to connect people within their organisations. The overall aim is to help promote and build some sort of intra-organisational community feeling for example, by assisting workers who are doing mutually beneficial things to know of each other’s work and to get in touch to share ideas and skills.

Perhaps another obvious application of social media consultancy is in marketing. As a result of what could be called ‘the Facebook effect’, companies and organisations around the world can use the site for targeted advertising and marketing which can be based on the extremely exact demographic data volunteered by an individual. Before the advent of social media, such efforts were only based on a mixture of what is known as educated guessing and expensive research. However, there is now an audience that makes itself a target and inadvertently responsible for the rise of social media consultants in the twenty-first century.

Written By

Thanks for reading this article. If you're new here, why don't you subscribe for regular updates via RSS feed or via email. You can also subscribe by following @techsling on Twitter or becoming our fan on Facebook. Thanks for visiting!



  1. Emma

    January 2, 2012 at 8:30 am

    Great post with lots of imptorant stuff.

  2. Tracyann0312

    January 2, 2012 at 9:50 am

    When it comes in finding the right way to make money easily. Social media is in top of the resources you can have! They can provide the best way to make money easily and effectively.

  3. Michele

    January 2, 2012 at 9:54 am

    I love the social media because it allows us all to communicate with each other rather than feeling lonely when we are not physically in the same room together with other human beings. Human communication and relationships are very important. This leads me to say that as an educator myself, I would not favor electronic means of communicating with students. I feel that in person communication, where a student can get emotional feelings from the warmth and caring attitude of a teacher, is something that can have beneficial effects that last a lifetime.

  4. Stef

    January 2, 2012 at 3:49 pm

    Most businesses are indeed turning to social media in marketing their products or services. I think this will even become more popular this 2012. 🙂

  5. Emilia

    January 2, 2012 at 4:07 pm

    This is bound to happen. 🙂 And being a consultant is one difficult job.

  6. Sindhuja

    January 3, 2012 at 4:56 am

    Social media is now fascinating for all youngsters, and the best place for marketing because millions of people are in online.

  7. Jeo

    January 3, 2012 at 6:37 am

    Utilizing social media for recruiting people is very innovative idea. Social media helps in networking with people around the world. It becomes easy to find the talent from around the world within few minutes. Also it will be beneficial for job seekers to connect with people and companies of their choice. Thanks for posting such an informative post!

  8. Robert

    January 3, 2012 at 11:24 am

    It’s natural to be like this. Marketing is a science in constant evolution, so jobs in this domain evolve as well. But let me put it this way: the more attention you’ll give to social media consultants, the more money they’ll charge you for their help.

  9. Nichole

    January 4, 2012 at 2:20 am

    Great post! I have never heard about social media consultant before until now. Thanks for this post

  10. Rizwan

    January 4, 2012 at 11:32 am

    Hi your post is a very informative and so interesting. Social media is now fascinating for all youngsters, and the best place for marketing because millions of people are in online.Thanks for great sharing. keep it up.

  11. Robert

    January 5, 2012 at 10:32 am

    It is true, it seems like there is a huge demand on all kinds of jobs that are related to internet marketing – and especially to social media marketing. On the other hand, I’m not really sure if that’s really such an easy way to make a lot of money. Just take a look at sites like or what people are willing (and cpable) to do for only a few dollars.

  12. Christina

    January 6, 2012 at 11:22 am

    I would must say this is one of the beautiful stuff. I am browsing this blog and found some very interesting topics here so I have bookmarked this blog for the future use.

    And please continue adding interesting stuff like this on your blog and make more fans like me for this blog,

    Wish you the all the best,

    Best Regards.

  13. Danny

    January 9, 2012 at 3:42 am

    The demand is growing fast but these kinds of jobs have a lot of competition.
    It’s easy to outsource to India, where they can afford to work for less money.
    Also a lot of great deals on elance and fiverr.
    With so much competition it is hard to get good payment without working really hard.

  14. Rogers

    January 10, 2012 at 5:21 am

    Social media is indeed very popular today and using it to our advantage is a good business move. Nice post.

  15. Tessa

    January 12, 2012 at 8:05 am

    I agree that social media jobs and online jobs boom so fast. I agree that this is great and helps so many people. thank you for the post.

  16. Ann

    January 12, 2012 at 10:18 pm

    Excellent article on the need and definition of Social Media. It is a huge addition to advertising as we’ve known it and is having an enormous effect on the internet. Bloggers are more and more looking to social media with their SEO. Thanks for sharing this great information.

  17. Dean

    January 18, 2012 at 8:57 pm

    Social media has really grown and continues to evolve. The good new is its opened up an industry and is creating jobs. The question is what does it take to get these jobs?

  18. Diana

    January 24, 2012 at 3:00 pm

    My understanding is that Google has already incorporated social media signals in the ranking algorithm. However, this process is in its infancy. As soon as it becomes more apparent that social media impact rankings heavily, social media consultants will be in even higher demand…


    • Jon Stokes

      February 1, 2012 at 4:21 pm

      Google+ is definitely an area of social media that will provide value to companies. I think now is the time to get involved, as Google have historically taken age of websites into accounts, so an established profile will already start gaining trust value for the future.

      The overlap between social media and SEO is reaching a point that any online consultant will need to be up-to-date with both areas, and the rapid changes here are where specialists can shine – as not every business owner will have the time or resources to follow all the developments.

  19. Prelly P.

    January 25, 2012 at 6:12 pm

    I totally agree that the rise of social media consultant vacancies are getting higher and higher because of facebook. What other social media tools do you think had promoted the rise of such demand for social media consultants?

    You’ve presented a good data above!


  20. Hannah

    March 16, 2012 at 4:02 am

    It’s easy to see why Social Media Consulting is growing so fast – it’s freakin’ fun!! 😛

  21. Anthony Johnson

    March 16, 2012 at 7:44 am

    Not to long ago I got a offer to do some social media work for a business the demand just keep going up and facebook is where its at with over 800,000 million users and growing

  22. Nicholle Olores

    March 19, 2012 at 11:52 pm

    Social Media is a fast growing communities where it is one of the great place where marketers can market their products online.

  23. paul

    April 19, 2012 at 8:50 am

    I would like to add that a real social media consultant is well versed in not only Facebook. He needs to have knowledge on various social networking sites, like Twitter and LinkedIn, because being dedicated to only Facebook is limited your choices. Also, a person who uses Facebook a lot does not necessarily know how to use it to help someone else build an online presence.

  24. scientific sales

    April 27, 2012 at 6:39 am

    At kinetica we understand the search for a scientific job can be a long and difficult journey . we aim to simplify the process by offering you a first rate professional service to ensure your next career move is exactly right for you . Thanks

  25. Julian Deverell

    May 15, 2012 at 5:52 pm

    There are consultants for pretty much everything where good advice and guidance can be given, so why not in the area of social media and networking? If they know their area well, then the benefits an organization can get out of their social media consultant will be beyond what they could accomplish on their own.

  26. AnnaNee

    July 2, 2012 at 3:35 am

    I agree, social media consultants are a “Facebook effect”. Unbelievable how Facebook changed the way we use the internet!

  27. AnnaNee

    September 29, 2012 at 12:30 am

    I’m wondering how long will Facebook last? Will Google+ become more popular?

    • Joseph Admin2

      September 29, 2012 at 9:37 am

      Personally i think Google plus has already reached its peak. Might be wrong though.

  28. Ron Saroyan

    November 30, 2012 at 3:11 am

    For sure, I totally agree with the article. Facebook and twitter are so popular now that social media needs to be managed. Social media managers have to be very skilled in wheat they do because if they let the wrong tweet or Facebook comment out, it could tarnish the brand image, sometimes forever. So be careful what you ….tweet 😉

  29. Ron Saroyan

    November 30, 2012 at 3:19 am

    oops…One more quick note about social media managers

    some salaries of social media managers can be quite high, but In order to get there, you will most likely have to do social media management for many small companies (at the same time) receiving small amounts of money from each company, until your resume or experience warrants you a full time job with a large company.
    Thank you

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

You May Also Like


Digital marketing is ever-evolving, and staying ahead of the curve is essential. With the rise of numerous social media platforms, businesses now have various...


AI caption writer tools are a must-have to elevate your social content. Learn 5 of the most powerful tools today, their pros, cons, and...

Digital Marketing

It’s no secret that Facebook is a powerful marketing tool. With over 2 billion active users, it’s a great place to reach your target...


If you are looking for a fast and cost-effective way to optimize your social media accounts while keeping all the social media etiquette in...