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13 Smart Tips to Supercharge Your Social Media Marketing Strategy

Social media has become a very integral part of our lives. There is no denying that. The number of people using it has gone up from 5% to over 50% in the last decade. The numbers are increasing drastically as we speak and is rumored to increase to its maximum potential in the years to come.

It is plain carelessness if you are a business today and haven’t worked on your social media marketing strategy. Social media works as the most convenient and busiest marketplace today. To explain it better, it’s like a seller of banana’s expecting to sell by not being in the daily market.

However, just being on social media as a business is not enough. Mostly because every other business in your niche has the same presence and vies the same audience. Until and unless you have a social media marketing strategy, it’s not going to work out favorably for your business. Smart businesses are working out strategies to make their social media strategy will work for them instead.

This is how a social media strategy would help you:

  1. It increases your brand’s awareness.
  2. Social media strategy helps you to grow your audience and connect with them too.
  3. It also increases your website’s traffic with more audience believing in yr. brand.
  4. It will eventually generate more leads which convert into more sales for your business.

These 13 tips would help you supercharge your social media marketing strategy:

1. Know and understand your audience-

They form the basis of all businesses, online and offline. It is extremely important to understand what your ideal audience wants or needs and how his/her mind works. This will make it easier for your business to plan posts that appeal to them better. As a marketer you need to understand, it’s the audience you are trying to impress, with your social media marketing strategy. Understanding and catering to their needs will eventually shift them further in your marketing funnel. Run surveys, interact
with them, make real connections and gradually have influencers following your business.

2. Start campaigns and contests to rev up your social media strategy-

Starting a campaign or a contest that makes sense on social media for your audience, is a thing that’s catching up. When done smartly, these contests and campaigns can gain you’re a lot of visibility and engagement. However, always remember that it’s extremely important to give something of value in these contests. It could be an e-book or campaign on something that your audience is fancying.

3. Decide what social media content you will put-

Each post that you make on social media is noticed instantly and makes a big impression. This is why it is extremely important to keep a close check on what you are posting. Avoid grammatical errors and spelling mistakes, they are big turn offs in today’s nearly perfect world. The type and format of posts change depending on which platform it is.

It could be Facebook, Instagram, Twitter, LinkedIn or Pinterest. While one of Facebook doesn’t have word limitations and is casual, LinkedIn is very professional and has a word limit. Having a cheeky post on LinkedIn might backfire, as the audience has different expectations when he/she comes to this platform.

4. Keep your marketing subtle-

You and your audience, bot know your intentions of being on social media. However, you should be making it too salesly for the audience to sniff. They don’t want to be marketed straight away. They want you to convince them why or how your product makes sense to them. For that to happen, you need to have genuine equations with them that are unpretentious. The audience today, reads too easily. Gain your audiences trust if you want them to buy from you. Don’t post too many promotional contents, rather post how you can add value in a certain way.

5. Make the most use of videos in your content-

Video contents are rocking, in the virtual world and in digital marketing. If you weren’t aware of that, you were probably not doing it right till now. The web is filled with written content today, some of them are just clutter. Video content makes it easier for the audience to digest the data in chunks instead. It’s easier to understand and implement after watching a video content. Make sure you put a good combination of live videos and pre-recorded videos too. This will ensure, your audience can ask you direct questions and come back for recorded video later.

6. Images can do wonders, understand which images speak for your business-

Same is the case with images. Images are easier to comprehend and get the message digested. It is ideally easier for both, you and your audience. You don’t necessarily have to be a graphic designer to do that. But make sure you use good quality images that deliver your message well.

7. Find a connection with your audience-

This connection is what will keep your audience glued to you and bring loyal followership to your business. This connection makes your business more authentic and trustworthy. They will come back to you when the relationship feels genuine and they know they can count on you.

8  Be smart by using Pinterest to take up your game-

It’s an extremely popular visual search engine where people look out for referential images. This is an easier format that shows results faster.

9. Keep yourself updated with the latest tools-

When done smartly, social media marketing tools can do all the hard work for you. Be it your spell check or your editing, it can all be done by latest tools online. Keep yourself updated with them and increase your efficiency.

10.  Make a group of loyal audiences on Facebook-

Having a set of audience that you can count on, can be very helpful. They can spread your word as and when required. It becomes easier to convince a small group of audience who can go up to become free ambassadors for your business. Make FB groups and keep in regular touch with them.

11. Ensure you are promoting yourself enough-

You could be posting some great content on social media. These all go to waste if no one gets to see them. Promotion is extremely important in today’s crowded world. Focus on maximizing the number of people who see your content.

12. Follow market trends and statistics thoroughly-

Markets keep fluctuating very so often today. If you don’t know what’s happening in the market, it becomes difficult to understand its demand. Make use of big data analytics and make insights that will keep you ahead in this race.

13. Ensure that your post timings are suitable-

This might seem like an obvious point but is highly misunderstood. When your audience sees your post can impact how he/she responds to it. If its early in the morning when he has just started working, chances are he will bounce. Make sure to post when your audience is mostly online.

Written By

Swaraj Das Mohanty is a Content Marketer at PagePotato. Being a graduate in Journalism from Bangalore University and an ex-Radio Jockey, he helps brands put their best content up front. Beyond work, he is a bookworm who knows to cook & drive in search of lip-smacking street food. Follow him on Instagram at BoredBelly.

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