Content Marketing Institute conducted a study on the effectiveness of content marketing and their conclusion is: Content marketing is responsible for generating 3X as many leads compared to outbound marketing while costing 62% less. Content marketing is undoubtedly a major wave in the online business world. Many brands and businesses have had sleepless nights thinking about their content marketing strategy and how to enhance it.
SEO and a good content marketing strategy are like two peas in a pod. If you fail to have a good strategy in place, you’ve already planned to fail as far as SEO is concerned. Here, we give you 12 recommendations that have been tested and proven to help with overall content marketing strategy.
1. Work With An Actionable Plan
Almost all companies know the importance of having an actionable plan for their content marketing strategies. Sadly, only 39% of them have a documented strategy in place according to Contently. If you want to convert, you need a plan that details your goals and how to get to your desired success.
2. Use Visuals
According to Premier SEO Ninjas, internet users relate with visuals way more than text. It has everything to do with the human brain that is said to process images 60,000 faster than text. Research has shown that when you show a person text, they are bound to remember only 10% of it while if you used images with the same text, they can retain up to 65% of the information.
3. Use Questions
Questions provoke curiosity. They make the reader jump into the “find-the-answer” mode which can be a great thing when looking for traffic to your website.
4. Draft A Winning Headline
Headlines play a very important role on your website. They are the gateways to what lies beneath. Don’t rush the process of creating one. Grab a pen and draft one of your headlines on a whiteboard. Keep writing other suggestions underneath it making tweaks until you are sure you have arrived at the very best.
5. Think about your audience
According to Premier SEO Ninjas Minneapolis, many times, companies develop great content but for the wrong audience. This often results in low-quality deals. Avoid the creation of content that is no longer the prime interest of users. In addition, don’t create content that targets practitioners rather than decision-makers and enlist the help of reputable practitioners to help you figure out the right kind of content that will touch the hearts of your users.
6. Avoid long sentences
According to Wikipedia, the average American adult reads text like a 7th-9th grader. Today’s reader finds reading long sentences tasking. The more readable your content is, the easy it is to attract a wider audience naturally.
7. Use Active Voice
The passive voice just sounds off and unattractive. Instead of saying, “Clothes can be ordered on our store”, say this instead: “You can order clothes on our store”. Using an active voice makes your text sound better.
8. Pull Out Your Best Card First
An effective content strategy is nothing like a marathon where you begin on a low note and end up pouring all your energies in the last lap. If you are looking to engage the user, throw them your best shot right from the start. Again, this boils down to the short attention spans of users.
9. Have A Long-Term Plan
Developing a content strategy is easier compared to keeping it going well into the future. However, with Premier SEO Ninjas, this is a possibility. Hubspot decided to look back at their success and realized that 76% of all their views actually came from old posts.
10. Stick To Evergreen Topics
The strategy of publishing content around common trends can work for the giants like The Huffington Post but if you are struggling to stay afloat, you need to focus on evergreen topics that can endure for years to come.
11. Automate Your Distribution Via Social Media
Publishing more than 10 social media updates is simply daunting. Fortunately, you can employ many tools to help market your content. Some of these tools include Hootsuite and Buffer and you can use them to automate content shared on all major social media platforms such as LinkedIn, Twitter, and Facebook. Mention and Brand24 can come in handy if you want to monitor the activity on your social media accounts.
12. Create Viral Content
Many markets are yet to come to terms with the power of writing content that goes viral. To them, this seems like wasted effort. However, if fame is what you are after, going viral can do that and so much more. When you have millions of readers consuming your content, you bet you will have quite an influx of customers on your website. It is more like reverse engineering and it works every time. Don’t be afraid; get out of the comfort zone a little—it’ll pay off in the end.
Content marketing is easy and hard depending on how you choose to look at it. If you commit yourself to master the game, you will soon see it really doesn’t take rocket science. The tips above can get you started on this journey whose destination is success.
Elizabeth Engen is an Online Business Strategist and Founder of Premier SEO Ninjas Minneapolis LLC – a digital marketing agency that has helped Doctors and Lawyers grow their practices and create massive revenue since 2009. She provides innovative and results-driven internet marketing solutions so that business owners become even more successful in their chosen fields of endeavor. Over the past sixteen years, this Premier Google Partner and Double Agency Owner has been building compelling campaigns that get traffic, get noticed, and generate more clients for their businesses in nineteen countries around the world.