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10 Reasons Why YouTube Video Sharing Is Important For Your Business

YouTube is the second largest search engine after Google, which is used for business promotion and online marketing. Today, visitors want to get instant knowledge not only for information but for credibility of products. Video makes any information more authentic and reliable. A business can do well in the market when it reaches to maximum people and spread awareness. YouTube is the largest video sharing website which is being used for various online promotion purposes. This article will provide some guidance on why YouTube video-sharing is important for a business.

YouTube is free

YouTube is absolutely free, so any videos whether personal, entertaining or professional videos can be uploaded at free of cost. YouTube increases product visibility, because when a customer gets enormous information via live image about a product this helps in decision making to buy.

Valuable content

For online marketing, the very famous saying “Content is king” is really goes for YouTube videos. The videos uploaded on YouTube are authentic, reliable and creates trust and confidence amongst visitors. Visitor always prefers watching something rather than reading lengthy information, because it saves time of a visitor. Owing to its authenticity, YouTube videos are admired across the globe for its use of business purposes.

24X7 availability

Uploading videos of products on YouTube for online promotion purposes makes availability of products for 24X7 on internet. It increases visibility of brands and thus makes strong image of product in the market. If new videos are uploaded to YouTube, old video remains the same and raises awareness which easily gets into the mind of target customers. Google indexes each video of YouTube and shows it in top ranking.

SEO friendly

YouTube is owned by Google search engines, so if a visitor searches any videos, then automatically many videos from YouTube appears in Google search engines. A visitor can add link back to their website. YouTube provides link and sharing options to various social networking sites which makes it more active and interactive and thus helps in top ranking in search engine. Linking with social media sites makes website famous and reaches to the maximum visitors and which helps in online promotion of business.

High brand visibility

People are more interested in watching short videos rather than reading lengthy information about any specific thing. If a person goes to YouTube website, then he must be searching something specific information. Short videos make involve the visitors for longer time and provide instant information. If any product reaches to maximum people, it means that it increases brand visibility and builds image of the company.

Owned by Google

YouTube is the largest video sharing website which is famous for its functionality and reliability. It is owned by Google, which makes it famous and authentic. Most of the marketers want to promote their business online through uploading online videos on YouTube, because it provides high definition videos so that visitors can visit again in the future. All videos are being indexed by Google search engine on YouTube.

Build company image

Availability of product and services for 24X7 creates magic for online business, as it converts a prospect into a customer. Spreading awareness about a brand and company image is one of the most crucial tasks that each company seeks while advertising its product via online, so they want to give some alluring and live image wrapped in reliable information which bends the mind of customers and builds positive image of a company.

Global audience

According to specific keyword, a video can be seen by local and global audience at daily basis, so each day a marketer can add client in their list. Keep the data of customers’ location which helps to grow a business. Big video files can also be uploaded on YouTube. Every business has their own requirement and strategy to promote their products.

Good for online marketing

Today, in this online promotion era, every product needs to advertise on internet to reach to the maximum people, so that image of product can easily get into the mind of customers. When they get information, image and video of any product a crystal idea about purchasing any product is created which result into a prospect to a customer. Most of the marketers prefer YouTube as the largest source of online business as it provides valuable information with true sequence.

Largest viewership

YouTube has the largest viewership around the world, because it stores largest data of videos. Personal videos, entertaining videos, or online promotional video are available on YouTube. A customer seeks information through company website and then he prefers to watch relevant video before buying any product, because live videos builds strong image of any product.


YouTube is the largest video sharing search engine after Google, where lots of information from entertainment to promotion of business is being shared for various purposes. Today, users want to get reliable and genuine information before buying of any product and watch YouTube video for clear image of any product. This article has gone through idea about why YouTube video is important for a business.

Written By

Amit Pankaj associated with a specialized division of Ipraxa – a full service web agency, offering services like PSD to HTML and PSD to WORDPRESS Integration with other third party application like PSD to Magento, Wordpress, Drupal, Joomla etc.



  1. Luis

    October 24, 2012 at 8:52 pm

    We use youtube as a way to educate our clients. As a web design company that creates the majority of our client’s sites as WordPress sites, we feel they should know the basics of WordPress fully before launching the site. On youtube, we upload tutorials made with the needs of our clients in mind.

  2. Scarlett Rose

    October 25, 2012 at 6:45 am

    Increasing awareness about the benefits of video marketing gradually putting pressure on the small and medium size organizations to use video marketing tool in their online marketing campaigns. Whatever the reason behind the success of video marketing is, but the fact is that the concept is gaining popularity manifolds during the last few years. The good news for most of the small business owners is their competitors are not yet using this effective and important marketing tool to promote their business so don’t wait and be the first to go for video marketing. With ever increasing choice of equipments and technology, creating effective YouTube videos becomes very easy and inexpensive method.

  3. Aakash

    October 25, 2012 at 11:01 am

    Thanks for sharing this information.

  4. Abul

    October 25, 2012 at 11:03 am

    That really is a great post.

  5. Peter

    October 26, 2012 at 7:02 am

    YouTube definitely has to be the brand ambassador of Internet Business as it is owned by Google. To maintain your page ranking on Google, YouTube video sharing is a must for any business. YouTube has just recently changed the way their pages look and added some distinguishing features. This has helped online business a lot. I think any business can definitely make huge profits from using videos to get the word about their business. I have been using it for a while and I can see the exponential growth in my business because of it.

    Great job pointing out these important reasons behind YouTube video sharing!

  6. Heena Soni

    October 27, 2012 at 7:57 am

    youtube is second largest search engine and it can be used for various sorts of work like business promotion and internet marketing. To maintain your page on any search engine, youtube video sharing is mandatory for any business. Also the videos uploaded are completely reliable and can be seen by local and global people.

  7. Sarah

    October 28, 2012 at 12:08 pm

    Awesome top 10 list. I love watching YouTube videos for entertainment, research, and think it can help small business complete with the big enterprise.

  8. Taylor

    October 30, 2012 at 3:34 am

    Those are some really good points. I’m surprised more businesses aren’t taking advantage of Youtube. It’s free advertising, why not? 🙂

  9. Jeff

    October 30, 2012 at 6:18 am

    If you have online business it’s important to have killer content + enough social media exposure + video exposure. That’s why IM gurus always include youtube on their affiliate marketing course. Great points Nishant!

  10. col3neg

    November 13, 2012 at 10:32 am

    No 1 reason is youtube is the world second largest search engine.see this infograpy

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