Great user experience is a must if you want to see repeat and loyal visitors on your website. A web developer must never forget that an online store is just like having a brick and mortar store. Your customers won’t stick around if your service is horrible.
The best way to increase conversion rates is to leave customers with a feel-good experience after visiting your website. How can you do that?
Here are some factors that will influence the customer experience.
1. Loading Speed
If a website takes forever to load, you might as well abandon the search. Optimizing your page speed is a must especially now that more people are using mobile phones to access the web. There are several ways to accomplish this, for instance, get rid of excessive graphics and upgrade your hosting account.
2. Pleasing Website Design
Ugly websites repel customers. Update your web design regularly. People will judge whether your website is trustworthy or not based on first impressions.
If you are not an expert in designing websites, hiring professionals will be the best option. While at it, consider these things any web developer and business need to do to launch a successful website.
3. High-quality Content
Good copyrighting is worth it. Don’t use low-quality content on your website just to save a few bucks. In the long run, this will hurt your conversions and drive customers away.
4. Attractive Call-to-actions
Make the buy or subscribe button visible. Visitors are more likely to buy from your website if you make it easy for them to make a purchase.
5. Best Quality Images
Looking for the right image for your website online is easier than ever. Public domain images will allow you to create visual content without the need to pay for anything. With all these choices, don’t be lazy about shopping for images with the best quality and compatibility with your website design.
6. Professional-grade Video Content
Users want an immersive experience and text will not be enough to get to the point. If your products require a huge cash outlay, customers require proof of why they need it. Unless you have impressive video editing skills, hire a professional to create a video that will convince customers to go for it.
7. Consistent Theme
Is your website using more than one theme? Visitors hate it when there is a sudden shift in color schemes while browsing as it can be disorienting. One design tip is to stick to just one theme.
8. No 404 Errors
Have you ever moved a page or deleted something from your website? If yes, look for any 404 error. Reaching a page with this error is annoying! Check for a 404 error using Google’s Search Console.
9. Responsive Website
Mobile users make up a more than half of the web traffic, and with people switching devices constantly, you need to cater to both mobile and desktop users. Static HTML websites are obsolete, and it’s time to upgrade to a responsive web design.
Here is more information on the paramount importance of being responsive.
10. Visible Hyperlinks
Hyperlinks may have an annoying color, but it’s the best way to convince people to click the link. Studies support this too, so don’t hesitate to make those links visible.
With these 10 web design tips, you are a step closer to building a website that attracts more visitors.