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Why You Need Database for Direct Sales and Marketing

Do you ever wonder what the entries in your marketing database and customer database are? Every entry is a potential lead to drive more sales into your company. With a marketing database, you can get all details with regard to your existing and potential clients. 

Database is the operational tool for your marketing team to track opportunities like impending profit and sales. When you have a quality marketing database, you can also assemble new information about prospective clients, help analyze lead generation progress, and run up leads. 

Why Your Company Needs a Marketing Database? 

An exceptional customer intelligence database can help you get access to all the valuable customer information like the kind of research they do on your brand, their activity on your website, and their first point of contact (search engines and social media). 

A good database is like an elaborate storybook. Every entry is a brief story that narrates the kind of relationship that the customer and the brand has and the profit that each sale has generated. It is a good practice to refresh your database regularly as each entry produces fresh data about the brand and the customer. 

How Companies Collect so Much Data?

Most of the upcoming online businesses and brands collect their actionable data from third-party data vendors. This may be simple for those with a basic understanding of database management, but it could be quite a challenge for those who are still trying to get hold of the basics.  

Many times, updating data regularly may involve third-party vendors. This can cause the data to spread out, making wrong or incomplete data to get in the way of the performance of the functional data. In such situations, you can have a data expert sieve through the suitable data and make room for fresh ones that can create leads. 

Optimize Marketing Campaigns with Multiple Database

Remember, streamlining is key. When using third-party data vendors. More often than not, Companies employ multiple sources of data to overrun their marketing platform. Typically, one will supply marketing leads, and another will supply the accounts. In such cases, Companies will need a database administrator to ascertain the credibility of the information at hand and eliminate the disposable database.

Search engine data, application data, and social media can serve as valid data sources for multiple marketing databases. A lot of Companies employ diverse sources of data to achieve their short-term goals and to streamline long-term data assimilation endeavors. 

Types of Information You can Get from a Marketing Database

Here are some of the many valuable pieces of information that can be collected about customers:

  • Their ordering behavior which includes the way they place orders and the regularity of their orders. 
  • Their interests and likes, including their product preference and what they look for in a product.
  • Their lifestyle, hobbies, economic, and social status. These are all reflected in the way they choose products and brands.
  • Their peers. Peer pressure has a significant influence on buyers, affecting their personal preferences and purchasing habits.
  • Their social circle and contacts. This can lead to more potential customers for you. 

All these and more can help a direct sales and marketing company to make the most out of their marketing campaigns. That said, it is not enough to collect data and store it for access every now and then. There is more to procuring a database that is significant. It is equally important to regularly update and carefully maintain all the new information that you accumulate. 

Productively using database thus created is also just as crucial in marketing and direct sales. It is also important to keep in mind that the database at the hands of any sales-marketing company should be used with prudence, in accordance with the law of the land. 

Latest Practices in Database Marketing Among Customer-centric Businesses

The truth is, most businesses today are going through infobesity. They are inundated with uncharacterized data and needs help to delineate them. Thanks to product management tools, you can easily assemble big data and use customers’ digital behavior to make the process more efficient. 

Database marketing is ushering in a new age where businesses can leverage suitable customer insights in order to come up with hyper-personalized products or services. 

Written By

I am Emily Johnson a marketing analyst with 10+ years of experience in the execution of marketing strategies. I am interested in writing and helps SMBs and large firms with my rich experience. Currently, I head the marketing department at Blue Mail Media, a renowned B2B data solution company based out of Irving, Texas.

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